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Public Relations Strategy

United Planet
Boston, MA, USA
United Planet
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United Planet
Boston, MA, USA

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Cause
International affairs
Skills
Communications Public relations

Posted February 9th

Public Relations Strategy

Project details

What we need
  • A Public Relations (PR) strategy rooted in the Organization's public relations goals
  • Identification of the audiences Organization should be addressing and the media outlets they should target to reach stated audiences
  • A press list created based on Organization's target media outlets
  • Recommendations on the best tactics to build relationships with Organization's target media outlets
What we have in place
  • We currently have a large library of content and time to focus on your strateg, which should make it easy for you to get started. We also have past examples of placements, and the ability to provide any other information you need.
How this will help
This project will save us $6,343 , allowing us to create a global community in over 35 countries.

We have an incredible amount of compelling stories without the knowledge about how to properly get them out. With your help we will be able to have the proper strategy to reach the right audiences and target the right people.

Project plan

P
Prep: Brainstorming and Project Planning
  • Volunteer Manager outlines any current PR activities and strategies
  • Volunteer Manager shares any existing PR materials
  • Professional connects with the Volunteer Manager for a brainstorming and overview session, to discuss goals and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Identify Target Audiences and Media Outlets
  • Professional identifies target audiences and media outlets the Organization should be going after and shares the information with the Volunteer Manager
  • Volunteer Manager provides feedback on the target audiences and media outlets
  • Professional incorporates Volunteer Manager’s feedback and creates a finalized list of target audiences and media outlets
2
Milestone 2: Finalize PR Strategy Delivery
  • Professional creates a press list based on the media outlets identified
  • Professional delivers final strategy to the Organization and provides recommendations for implementation, based on staff capacity and budget
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About the org

United Planet
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Causes
International affairs Community & economic development Education
Posted by
Howard K
Howard K.

Director of Marketing and Communications

Our mission

United Planet is a non-profit organization with a mission – to create a global community, one relationship at a time. We connect volunteers who want to make a difference with communities in 35 countries, where they learn, teach, work, engage and immerse themselves in a culture outside their comfort zone. For many, it’s the most fulfilling experience of their lives.

What we do

We believe that human beings can create a global community, one relationship at a time. We help make that happen for people who are committed to a vision of the world that emphasizes community over conflict … collaboration and cooperation over disagreement and strife … the unity of humankind.

Let’s be honest – this is not an easy task. But United Planet is a non-profit organization that is working toward that goal. And we do everything we can to help our volunteers succeed: we don’t just drop someone off in the middle of nowhere and hope for the best. Every Quest is custom-designed based on the goals of the participant. Every community we serve is supported by United Planet staff. And every experience is immersive, comprehensive, and authentic. Changing the world is not a spectator sport – you need to get your hands dirty, and so do we.

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