Website Visual Design

Help myAgro capture attention and inspire action with beautiful visual design that gives emotional resonance to the written content on their new or existing website.
myAgro
West Sacramento, CA, USA
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myAgro
West Sacramento, CA, USA

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Posted February 2nd

Project details

What we need
  • A visual redo of the Organization's website
  • Design direction based on Organization's desired branding and style preferences
  • Mock-ups of key site pages
  • Commitment to 2 phone calls with a developer to guide initial front-end coding work
  • Note: We recommend this project for custom websites. If your site is built on a CMS platform like Wordpress or Squarespace that offers templates, you may not need this project. Check out our Website Content Plan project for help building a CMS-based website
What we have in place
  • We currently have a fully functional Word Press website. It has almost all of the pages we need, the information we like to share and various photos and links. What it doesn't have is a fresh and engaging look and feel, that compels the user to stay a little longer.
How this will help
This project will save us $9,186 , allowing us to support 1000000 smallholder farmers in West Africa by 2022.

Like most organisations, our website is our shop front. While we operate miles away in some of the most remote parts of West Africa, our website connects us with our supporters, our potential new employees, our donors, and our research partners.

Due to rapid expansion of the organisation, we have not been able to focus on refreshing our website since we launched in late 2011. Things are starting to calm down a little bit now, so with your help, we see this as the perfect time to revamp and refresh our Word Press site!

Project plan

P
Prep: Distribution of Prep Materials
  • For new websites, Volunteer Manager shares Sitemap, wireframes, content or interaction flowcharts
  • Volunteer Manager shares logo & brand guidelines
  • Both parties review our pro-tips for Organizations and Volunteers to ensure the project is set up for success
1
Milestone 1: Analysis of Materials & Brainstorm
  • Professional connects with Volunteer Manager to discuss goals, brainstorm initial ideas and align on expectations for the project
2
Milestone 2: Initial Design
  • Professional creates a mock-up based on the wireframes, content and ideas discussed in the initial meeting
  • Volunteer Manager reviews mock-ups and provides feedback (2-3 rounds), which the Professional incorporates into revisions
3
Milestone 3: Finalize Design
  • Professional delivers a final visual design with style guide and design notes for the Volunteer Manager's approval
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About the org

myAgro
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Our mission

To move smallholder farmers out of poverty.

What we do

myAgro is a nonprofit social enterprise that enables smallholder farmers to use their mobile phones to pay on layaway for high quality inputs (seeds, fertilizer) and agricultural training. These investments allow farmers to produce 50-100% more food each season, significantly improving the food security of farm families and helping them move out of poverty. myAgro is the only organization globally that is implementing a mobile layaway approach to serving smallholder farmers. myAgro's model matches existing farmer behavior and needs, and unlike credit-based programs, is accessible to all farmers and requires little working capital.

MODEL
myAgro's unique mobile layaway platform allows farmers to save their funds in small increments, whenever they have cash available, using their mobile phones. myAgro's system is a smart twist on how people in developing countries buy "airtime" for their cell phones: just as farmers go to their village shop to buy scratch cards for pre-paid phone minutes, they can now buy myAgro cards and layaway $1 to $50 to purchase seed and fertilizer during the planting season. When a farmer buys a myAgro card, a text message with the card's code and amount is sent to myAgro's database, and myAgro allocates the amount to the individual farmer's account. myAgro then purchases high-quality seed and fertilizer in bulk and, at planting time, delivers them to farmers along with technical training.

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