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This project was completed on May 15, 2015
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Matched with Sam B.
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See the Impact story
Social Media Plan
Cambridge Community Services
Social Media Plan
Project details
What we need
- A document outlining the most appropriate social media channels, strategies for usage, goals and key metrics to evaluate success
- Expert consultation on messaging, scheduling and frequency
- Tailored suggestions for style, tone, and types of content to best showcase the Organization
What we have in place
- We currently have a Facebook page with 290 likes and a posting consistency of at least twice a week. We have a constant flow of content from student profiles, volunteer interviews and program updates, and a growing editorial calendar. Finally, we have a dedicated communications manager who may be willing to explore other social media options besides Facebook.
How this will help
This project will save us $2,276 , allowing us to sponsor 2 students for a once-in-a-lifetime Service Learning trip to El Salvador.
As a community organization, it is very important to CCS that we engage the vibrant and diverse community of volunteers, parents, teachers, and students that surround our mission. With the help of a volunteer with strategic marketing skills, creativity, and a passion for education, we hope to extend our reach towards an even bigger audience to help spread our mission of empowering Cambridge youth.
Project plan
Posted by
Frankie C.
Marketing and Programs Associate
Our mission
Cambridge Community Services (CCS) is a community-based nonprofit whose mission is to identify emerging needs and design innovative, collaborative solutions. Currently focused on equalizing access to opportunity for low-income Cambridge youth, CCS directs the City Links program. Combining leadership development, volunteerism, job readiness, academic support, guidance from a 1-1 mentor, and advocacy from professional staff, CCS empowers young people with the tools to achieve success.
What we do
To bridge the growing achievement gap between at-risk students and their peers, CCS developed a program model based on holistic, proactive interventions, combining rigorous academic support with personal, professional, and scholastic guidance from volunteers and program professionals.
Leadership Program: 1-1 tutoring, 1-1 mentoring, job readiness training, career exploration, paid internships, volunteerism, and leadership development
Mentoring Program: 1-1 Mentoring, focused on college access and community development
Community Impact: Results:
Students attend and graduate college: 69% of program alumni are currently enrolled or have completed a four-year college degree, with 10% more in 2-year programs.
“I gained more than I expected when I first joined the program… at the time I had almost given up on my education. City Links opened up a way for me and I was able to see that anything was possible if I kept doing my best and not giving up.”(Program Alumnus)
Students are empowered to succeed in life: When 1 in 4 youth displaying worrisome levels of depression, 88% of our students credited their mentor with significantly increasing their self-confidence, advocacy, and leadership skills, while 87% said they discovered unique skills and talents.
“Working with others would have to be the skill with the greatest impact on my life. I learned how to advocate for myself and others and I have confidence in my decisions.” (Program Alumnus)
Testimonials
Sam was very insightful about his observations and suggestions for our project. He contributed a lot of professional insight to our organization which will aid our marketing efforts in the future. Thanks Sam!
(No testimonial has been submitted by Sam)
