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This project was completed on Oct 28, 2015
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Matched with Sarah H.
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See the Impact story
Public Relations Strategy
Meeting of the Minds
Public Relations Strategy
Project details
What we need
- A Public Relations (PR) strategy rooted in the Organization's public relations goals
- Identification of the audiences Organization should be addressing and the media outlets they should target to reach stated audiences
- A press list created based on Organization's target media outlets
- Recommendations on the best tactics to build relationships with Organization's target media outlets
What we have in place
- We already have a press release that we disseminate throughout the year as well as a small list of press contacts, many of whom we would like to be able to connect with but have not yet been able to reach.
How this will help
This project will save us $6,343 , allowing us to devote more staff time to present programs that will connect more than 14000 thought leaders in urban sustainability and connected technology.
Meeting of the Minds sells out registration each year at our annual summit, yet we need to increase media presence at the event as well as throughout the year. This project will help us to identify and reach valuable media outlets in order to increase awareness of cutting-edge innovations in urban sustainability and connected technology.
Project plan
Posted by
Caroline F.
Program Manager
Our mission
Since it was founded, Meeting of the Minds has been dedicated to a singular proposition: bring together a carefully chosen set of key urban sustainability and technology stakeholders and gather them around a common platform in ways that help build lasting alliances. We believe that such a platform is a vital ingredient for smart, sustainable and equitable urban (re)development strategies.
What we do
Meeting of the Minds focuses on the innovators and initiatives at the bleeding edge of urban sustainability and connected technology. Through our blog, magazine, webinars, monthly meetups, workshops, roundtables, and an annual summit held each fall, we invite international leaders from the public, private, non-profit, academic and philanthropic sectors to identify innovations that can be scaled, replicated and transferred from city-to-city and across sectors.
Among the thousands of international leaders who participate in the Meeting of the Minds network are innovators scaling-up practical urban solutions in infrastructure, policy, design, equity, technology, energy, mobility, water, finance, and more.
Now in it’s 8th year, our annual summit brings together 375+ opinion-shapers, policy-makers, leading thinkers and innovators from all over the world for 2+ days of intensive immersion in thought leadership and industry development.
Meeting of the Minds is an initiative of Urban Age Institute, a 502(c)3 non-profit.
Testimonials
(No testimonial has been submitted by Caroline)
(No testimonial has been submitted by Sarah)
