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This project was completed on Mar 5, 2015
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Matched with MaryJayne Z.
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See the Impact story
Brand Messaging
The Stride Center
Brand Messaging
Project details
What we need
- Document that articulates in a consistent voice key messages about the Organization’s identity, constituents, mission, and vision
- Creation of taglines and talking points to help the Organization communicate clearly and concisely
- Recommendations on tailoring messaging for common communication channels (e.g., website copy, printed marketing collateral, pitching verbally)
What we have in place
- We currently have a mature website that has a tremendous amount of content about the digital divide and the work that we do. We have a strong Academic Alliance partnership with Salesforce and are hoping to get their list of potential volunteers, clients and donors.
We have identified 3 core audiences. We have a preliminary website for StrideForce.org and a team of MBA students working of the project.
How this will help
This project will save us $8,400 , allowing us to Identify and secure 50 non-profit clients in need of services to help manage their information more effectively.
We are preparing to launch a new social enterprise to support non-profits in using Salesforce effectively while also creating jobs for people who are under-represented in the computer industry. This project will help us to refine our messaging so that we can effectively market ourselves and successfully provide more non-profits with a salesforce system. With your help, we'll be able to reach enough non-profits clients and sponsor companies. Your skills will empower us to serve more non profits effectively and create meaningful jobs with upward mobility for African Americans, Latinos and women.
Project plan
Our mission
We are a social venture working to empower economic self-sufficiency for individuals and communities in the San Francisco Bay Area. We are harnessing the power of technology and the digital economy to help men, women and families on the road to self-sufficiency and independence.
What we do
We are a social venture working to empower economic self-sufficiency for individuals and communities in the San Francisco Bay Area by preparing them for great careers in the technology field. We are harnessing the power of technology and the digital economy to help men, women and families on the road to self-sufficiency and independence.
Testimonials
MaryJayne was absolutely fabulous! She listened well to our stakeholders and was extremely creative in what she delivered!
Absolutely fabulous to work with!
