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Marketing Strategy

Help SWICH * Advice on how to “market” the organization with limited resources * A plan on how to broaden its reach and support base * Instruction on what are and how to utilize the most e…
SWICH
New York, NY, USA
SWICH
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SWICH
New York, NY, USA

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Cause
Health & nutrition
Skills
Communications Marketing

Posted August 1st

Marketing Strategy

Project details

What we need
  • A marketing strategy that includes:
    • Review of our marketing goals and target audiences
    • Specific plan(s) for new feature rollouts and events
    • Identification of the channels that will yield the highest ROI (Return On Investment)
    • Tactics for how to use the identified channels
    • Messaging guidelines for the channels identified
    • Metrics we can use to evaluate our marketing effectiveness
    • Brainstorming of specific ideas
    • Schedule to plan and execute against
What we have in place
  • We currently have marketing ideas and strong and compelling branding, which should make it easy for you to get started. We also have a team of talented designers who can help create collateral, and the ability to provide any other information you need.
How this will help
This project will save us $11,198 , allowing us to provide meal discounts to SWICH Approved restaurants for 200 people who cannot afford them.

We have the product.

Now we need to get the word out to people and so that they can see how great it is (if we do say so ourselves)!

In fact, marketing will likely make or break our product. There's a lot of noise out there and we need to figure out the best way to cut through it in order to get people using our platform and build the SWICH community.

Project plan

P
Prep: Information Sharing and Goal Setting
  • Volunteer Manager outlines any current marketing activities and strategies
  • Volunteer Manager shares any existing marketing materials
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Identification of Marketing Channels
  • Professional conducts research and analysis to determine the channels that the Organization should be using, and shares the information with the Volunteer Manager
  • Volunteer Manager provides feedback to the Professional on the channels identified
  • Professional incorporates Volunteer Manager’s feedback and finalizes channels
2
Milestone 2: Strategy Finalization
  • Professional drafts tactics and messaging guidelines for the different channels, and shares the information with the Volunteer Manager
  • Volunteer Manager provides feedback to the Professional on the draft
  • Professional creates metrics that the Organization can use to evaluate the effectiveness of their marketing
  • Volunteer Manager provides feedback to the Professional on the metrics
  • Professional incorporates Volunteer Manager’s feedback and delivers a final draft of the Marketing Strategy
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About the org

SWICH
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Causes
Health & nutrition Community & economic development Environment
Posted by
Gerald M
Gerald M.

Social Entrepreneur

Our mission

SWICH is a website and app that helps people find and "swich" to better businesses that positively impact the health, environment, workers and economies of their local communities

What we do

SWICH scores restaurants based on their impact on the health, environment, workers and economies of their local communities and allows users to:

SEARCH for any restaurant in NYC

LEARN which restaraunts are naughty or nice based on their SWICH Score

SWICH to restaurants that are "better" based on our Make the SWICH recommendations

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