Membership Strategy

Help Association for Redevelopment Initiatives develop a strategy to bring in new members, or improve their current membership program, to increase engagement and support their fundraising and community-building goals.
Association for Redevelopment Initiatives
Des Plaines, IL, USA
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Association for Redevelopment Initiatives
Des Plaines, IL, USA

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Posted July 21st

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Project details

What we need
  • A Membership Strategy document that includes a step-by-step guide to a new and improved program, growth goals and creative outreach strategies.
  • The Membership Strategy (and tactics) should address the different types of memberships: Individual, Organization and Affiliate
What we have in place
  • We currently have a database and motivated staff, which should make it easy for you to get started. We also have in house creative / marketing / programming, and the ability to provide any other information you need.
How this will help
This project will save us $5,848 , allowing us to provide member benefits to 40 rural or economically depressed towns that are struggling with abandoned and polluted sites.

The Association is designed to be member-driven and member-focused. We want people (and organizations) to join ARI and have a positive impact through responsible and sustainable initiatives that aim to maximize value -- economic, social and environmental.

ARI promotes the redevelopment of blighted and underutilized properties through collaborative and accountable market-driven solutions. We accomplish our mission through initiatives that are designed to uncover potential opportunities, build relationships and facilitate peer-to-peer networking among the many diverse stakeholders.

This project is critical to our success because we aim to be 100% funded by member dues.

Project plan

P
Prep: Distribution of Prep Materials
  • Professional connects with Volunteer Manager to discuss current membership program (if applicable), development goals, potential budget for building a membership program, and growth goals
1
Milestone 1: Information Gathering
  • Professional and Volunteer Manager develop and execute an in-depth SWOT (strengths, weaknesses, opportunities and threats) around an existing or potential membership program
  • Professional surveys existing and potential members through focus groups and/or one-on-one interviews to obtain qualitative data
  • Professional conducts independent market analysis to research the target market, competition, and peer organizations' membership development strategies
2
Milestone 2: Drafting Document
  • Professional creates a strategy document that includes proposed member cultivation and engagement recommendations, communications and outreach strategies, and related ongoing programs
  • Volunteer Manager reviews and provides feedback which the Professional incorporates
3
Milestone 3: Presentation of Final Deliverable
  • Professional delivers the final document
  • Volunteer Manager and Professional conduct a wrap-up meeting and discuss next steps for implementation of this strategy
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About the org

Association for Redevelopment Initiatives
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Our mission

The Association promotes the redevelopment of blighted, abandoned, contaminated and/or underutilized properties through collaborative and accountable market-driven solutions. We accomplish our mission through a number of strategies that are designed to uncover potential opportunities, build relationships and facilitate peer-to-peer networking among the many stakeholders involved during the redevelopment process.

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