Press Kit

Help Operation Dignity, Inc. * An effective strategy for attracting press coverage * A Press Kit containing: A collection of company information, marketing collateral and articles about the Organization that…
Operation Dignity, Inc.
Oakland, CA, USA
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Operation Dignity, Inc.
Oakland, CA, USA

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Posted April 16th

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Project details

What we need

We currently do not have a cohesive press kit to send to the media, and  potential donors. In order to promote who we are and what we do  in order to reach our community, garner more media coverage and raise funds for our various projects that help veterans, we need:

  • A print & electronic press kit for our organization, which generally includes the following: Mission & Vision, historical information about our organization, biographies of senior staff, fact sheet, logo design, supplementary multimedia such as a promotional video, and any major press releases
  • Press release template
  • Recommendations on how to build relationships with the media
What we have in place
  • We have press articles and videos on the organization, bios of senior staff, information about our programs, a logo, business cards, and soon dog tags with our organization's information for promotional purposes.
How this will help
This project will save us $4,817 , allowing us to providing housing for 10 veterans.

Having a prepackaged promotional kit will assist us in garnering media and community attention. Knowing why the organization is important to the community can help attract potential donors in the community that will help us continue serving veterans in the best possible way.

Project plan

P
Prep: Distribution of Prep Materials
  • Professional and Volunteer Manager connect to discuss the Organization's goals for media coverage, and agree on a detailed scope of work for the press kit (e.g., what documents are needed)
  • Volunteer Manager provides background information, such as mission and vision statement, historical information about the Organization, bios of senior staff, fact sheets, relevant or recent press release, and any supplementary multimedia
1
Milestone 1: First Draft
  • Professional drafts a press release for actual upcoming announcement, or a template for future use
  • Professional makes edits to any existing press kit materials or drafts new versions, as needed - including revising any existing press releases to match the new template
  • Professional provides draft press kit materials to Volunteer Manager for review and feedback
2
Milestone 2: Final Draft
  • Professional presents the final version of the press kit materials in electronic format, with instructions for how to arrange the printed version of the documents in a folder
  • Professional provides recommendations for how to use the press kit to meet the Organization's goals for media coverage
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About the org

Operation Dignity, Inc.
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Posted by
TANISHA E.

Intake Coordinator/Admin Asst

Our mission

Since 1993, our goal has been to provide safe housing, nutritious meals, and access to an full array of services to help primarily homeless Veterans, their families, and non-Veterans so they can begin their rehabilitation process.

What we do

Veterans come out of a world entirely different than that of civilians. They are given incredible training, abilities, and responsibilities without the university degree and certification which will allow them to translate and transition outside of that bubble. It is no wonder that they may come to a place of struggle once re-entered into our civilian world.

We are a full-fledged non-profit 501(c)(3) Veteran run, service-enriched provider serving the homeless Veterans and displaced populations of Alameda County. Our goal is to provide safe housing, nutritious meals, and access to a full array of services so those we support can begin their rehabilitation process.

Testimonials

Nikki Steingold was a fantastic asset in the process of creating out Press Release Kit. She was able to take my written thoughts and turn them into PR gold. She was great to work with and the project turned out AMAZING!!
TANISHA E.
TANISHA E.

Intake Coordinator/Admin Asst

Press Kit Project

What a pleasure working for Tanisha Everett and Operation Dignity! I was given very clear information about the project, and Tanisha provided great support whenever I needed answers. It was very fulfilling to be able to do something for veterans, a population that has done so much for us all. I encourage everyone to do what they can for this wonderful organization.
Nikki S.
Nikki S.

Volunteer

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