Public Relations Strategy
Family House
Public Relations Strategy
Project details
What we need
- Assessment of our organization’s Public Relations goals
- Plan outlining objectives, target audience and key messages, as well as strategies for how best to reach recommended media outlets, within budgetary limitations
What we have in place
- We currently have a strong social media presence, which should make it easy for you to get started. We also have some good press coverage within the past year, and the ability to provide any other information you need.
How this will help
This project will save us $6,343 , allowing us to give free, temporary housing to 80 families whose child is undergoing treatment for cancer or another life-threatening illness.
We cannot do what we do without the support of the community. We're building a new house in the Mission Bay neighborhood of San Francisco (near the newly-relocated UCSF Children's Hospital) and as we move into a new neighborhood, we want to be sure to leverage press so that the community is aware of our mission, and excited to help us succeed as we continue to provide free, temporary housing to families in crisis.
Additionally, we are nearing the end of a $40 million Capital Campaign and still need to secure approximately $4 million dollars to close and begin construction this fall, in 2014. Having increased media visibility will increase our ability to raise funds too!
Project plan
Posted by
Joey K.
Social Media Coordinator
Our mission
Family House serves as a home away from home for families of children with cancer and other life-threatening illnesses by providing physical comfort and emotional support, free from financial concerns.
What we do
Founded in 1981, Family House is a 501(c) (3) not-for-profit organization providing temporary housing to families of seriously ill children receiving treatment at the University of California San Francisco Benioff Children's Hospital. Qualifying families live more than 50 miles from UCSF, and many live at or below the low-income status as determined by UCSF. Our two locations sustain nearly a 100% occupancy rate and can accommodate 107 people per night. Over the course of a year we serve more than 2,000 families.
As Family House looks to the future, we will continue to serve the pediatric patient population when UCSF Benioff Children's Hospital moves to the Mission Bay area of San Francisco. Family House has purchased a piece of land and will begin construction on a new 80 room facility. Plans are under way to ensure that families will receive the same care, comfort and compassionate housing completely free of charge while their child receives care at the new hospital.
