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Press Kit

Help S.O.U.L. Foundation * An effective strategy for attracting press coverage * A Press Kit containing: A collection of company information, marketing collateral and articles about the Organization that…
S.O.U.L. Foundation
Suffern, NY, USA
S.O.U.L. Foundation
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S.O.U.L. Foundation
Suffern, NY, USA

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Cause
Community & economic development
Skills
Communications Public relations Writing

Posted April 3rd

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Press Kit

Project details

What we need
  • A print & electronic press kit for your organizations, which generally includes the following: Mission & Vision, historical information about your organization, biographies of senior staff, fact sheet, logo design, supplementary multimedia such as a promotional video, and any major press releases
  • Press release template
  • Recommendations on how to build relationships with the media
What we have in place
  • We currently have a website, and blogs from key people,, which should make it easy for you to get started. We also have some older marketing materials, and key people ready to share the needed information,, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to educate 12 students from the village.

SOUL Foundation has had many opportunities to tell the story but has little in the way of materials to leave with potential donors, press, and others who may be of benefit to the organization. We are looking for a press kit to be able to better pitch stories of our work going on 'on the ground' in Uganda. We believe a strong press kit will enable us to better communicate what we are doing and enable the press to tell our story in a compelling manner.

Project plan

P
Prep: Distribution of Prep Materials
  • Professional and Volunteer Manager connect to discuss the Organization's goals for media coverage, and agree on a detailed scope of work for the press kit (e.g., what documents are needed)
  • Volunteer Manager provides background information, such as mission and vision statement, historical information about the Organization, bios of senior staff, fact sheets, relevant or recent press release, and any supplementary multimedia
1
Milestone 1: First Draft
  • Professional drafts a press release for actual upcoming announcement, or a template for future use
  • Professional makes edits to any existing press kit materials or drafts new versions, as needed - including revising any existing press releases to match the new template
  • Professional provides draft press kit materials to Volunteer Manager for review and feedback
2
Milestone 2: Final Draft
  • Professional presents the final version of the press kit materials in electronic format, with instructions for how to arrange the printed version of the documents in a folder
  • Professional provides recommendations for how to use the press kit to meet the Organization's goals for media coverage
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About the org

S.O.U.L. Foundation
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Causes
Community & economic development International affairs
Posted by
Diane S
Diane S.

Vice President of Public Relations

Our mission

We work to foster sustainable and vibrant Ugandan communities through unique partnerships focused on education, women's empowerment, food security and health.

What we do

S.O.U.L. Foundation's work falls into 4 areas:

-Educational Programs
-Women's Empowerment
-Food Security
-Health Initiatives

Please visit our website to learn more!

Testimonials

Read the Impact Story
(No testimonial has been submitted by Diane)
I loved working with Tammy on her Press Kit project. S.O.U.L. has a great team and does a lot of incredible work in Uganda. Glad to help.
Jason B.
Jason B.

Volunteer

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