Donor Recruitment Plan
California Institute for Rural Studies
California Institute for Rural Studies
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Donor Recruitment Plan
Project details
What we need
CIRS is at the nexus of social justice, agriculture and environmental health. There are people who would support our work if they knew about it. I need a strategy to explain what we do in a compelling way and engage people beyond social media. We need:
- Analysis of the organization’s current donor base
- Assessment of an organization’s target demographics, existing marketing materials and fundraising objectives
- Recommendations for an appropriate course of action to recruit donors, including identification of new resources and most appropriate marketing methods
What we have in place
- We currently have evidence of our great work, funds and a short list of donors, which should make it easy for you to get started. We also have a subscription to salesforce, active social media,the will to succeed, and the ability to provide any other information you need.
How this will help
This project will save us $8,000 , allowing us to pursue additional research on environmental health in 5 small communities in rural California.
Unrestricted funds allow us to explore new ideas, travel to rural regions and design research projects that need to be done but do not fit in a particular niche. Sometimes the most important issues we hear about are controversial or are not of interest to funders. As an independent research institute we need to be able to pursue these issues. Individual donors provide that unrestricted funding and are often those members of society most interested in working for change. This project will help us reach the people who support our research and value our independent view.
Project plan
Posted by
Gail W.
Executive Director
Our mission
CIRS works to radically transform rural California as systems of oppression and extraction give way to systems which are life-affirming, sensitive to many types of knowledge, equitable and reflective of the rich cultural landscape of rural California.
What we do
CIRS creates research-based tools for action in partnership with rural communities of color who are working to eradicate white supremacy, take down colonial power structures and replace dysfunctional institutions.
