Marketing Strategy
Regent Center for Entrepreneurship
Regent Center for Entrepreneurship
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Marketing Strategy
Project details
What we need
Our goal is to transform communities by training entrepreneurs, but not all entrepreneurs want to start from scratch. This is why we are launching the nation's ONLY Franchise MBA. Everyone we've shared it with is excited and ready to help, but we don't have a comprehensive strategy to market our program to attract students.
With your help, we need:
- A clear set of marketing goals that are in line with the organization’s overall goals as well as this project's specific goals
- Strategies and tactics that respect the organization’s budgetary limitations
- Ability to maximize marketing resources by identifying the most effective channels to reach key audiences
- To convert awareness into paid enrollments
What we have in place
- We have the partners, experts, and curriculum in place for an excellent program, but we don't have any students yet! We have lists to reach out to and businesses willing to reach out to their constituents on our behalf. We have momentum on social media (we've grown 1,600% in 2 years) but we don't know how to leverage it. We have all the right raw materials!
How this will help
This project will save us $11,198 , allowing us to offer training, coaching, and mentorship to 10 entrepreneurs in the developing world.
The success of our organization depends on making entrepreneurs aware of the resources available. Without your help, we cannot reach our enrollment goals for this program launch. Your skills will empower us to transform communities by training entrepreneurs.
Project plan
Posted by
Brittany H.
Marketing Manager
Our mission
The Regent Center for Entrepreneurship exists to transform people and nations through business. We train entrepreneurs in the US and in developing nations to start and grow businesses, offering sustainable solutions for poverty.
What we do
RCE does exciting work all over the world. Here are two of our most exciting recent projects:
1) Business Development Centers (BDC)
RCE started its first BDC in 2010 in Kigali, Rwanda. The program emphasizes hands-on learning to prepare aspiring entrepreneurs with the knowledge and skills they need to succeed in the challenging world of business start ups. Much of the program consists of field assignments where students observe, research, analyze, and test their ideas in the marketplace. Students are able to draw not only on their instructors, but also on visiting business experts from around the world who will meet with students to advise them on their business ideas and plans. Local experts on Rwandan business practices will visit the class periodically to provide inspiration as well as technical information needed for successful business in Rwanda.
We now have licensed BDCs in Bangalore, India and Kampala, Uganda, and a lengthy waiting list as we prove our systems in these test locations.
2) Franchise MBA
Not a single university has an MBA program with a specialization in Franchising, despite the fact that 13% of the US economy can be attributed to franchising. We are creating a world class program which can be taken as part of the Regent School of Business MBA program or as a standalone certificate program. We have been training entrepreneurs for years and have learned that not everyone has the desire or the personality to create a business and business systems from scratch. A franchise offers the opportunity to lead an organization, build equity, and relieve poverty, while providing a scaffolding of business systems to help obtain success.
