Social Media Plan (OLD)

Religion & Spirituality

By Development D.

Development Director

Posted Jan 21, 2011

This project was


Feb 12, 2013

Matched with:

Rachael S.

This project will save us $6,000 , allowing us to

What We Need

A social media plan that outlines the strategy for promoting an organization on a number of targeted social media sites. A strong social media presence based on the plan and training from the professional, which an organization can then implement on its own moving forward.

How This Will Help

What We Have In Place

  • Location: Remote (work anywhere)

Project Steps

  1. The professional and the organization conduct a brainstorming session to identify key goals, target audience, and assess current online presence.

  2. The professional determines which social media platforms will best achieve goals and reach the organization's target audience.

  3. The organization works with the professional to determine clear guidelines for posting content and responding to comments on behalf of the organization.

  4. The professional constructs a timeline and schedule with the organization to determine the frequency of social media postings.

  5. The professional and the organization discuss guidelines for evaluating the effectiveness of the social media outreach.

  6. The professional and the organization begin implementing the social media outreach with weekly check-ins to determine whether content and outreach frequency are in line with the plan.

  7. The professional conducts a wrap-up meeting with the organization to ensure that an implementation plan is in place for the organization to maintain its presence on social media sites.

Prerequisites for Professional
  • At least 2 years of experience in marketing, social media marketing campaigning or online marketing experience

  • Experience with creative social media strategy development

  • Understanding of the social media landscape
  • Prerequisites for Organization
  • Ability to articulate the target audience and key messages to convey
  • Ability to provide an inventory of all, if any, social media platforms in place (i.e. Facebook page or Youtube channel)
  • Our Mission

    The Tibet Fund’s mission is to preserve the distinct cultural and national identity of the Tibetan people. For 30 years, under the patronage of His Holiness the Dalai Lama, The Tibet Fund has been the primary funding organization for health care, education, refugee rehabilitation, religious and cultural preservation, elder care and community and economic development programs serving more than 140,000 Tibetan refugees living in India, Nepal and Bhutan.

    What We Do

    Over its 28-year history, The Tibet Fund has impacted the lives of tens of thousands of these Tibetan refugees, from the moment they first arrive at a reception center and into their elder years. Our comprehensive grants and programs have saved lives, improved the quality of life in the settlements, provided health, educational and economic programs, and helped to preserve the cultural and religious heritage of Tibet.

    Religion & Spirituality
    (No testimonial has been submitted by Development)
    (No testimonial has been submitted by Rachael)