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Logo Design & Visual Brand Identity

Help Teatown Lake Reservation elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Teatown Lake Reservation
Ossining, NY, USA
Teatown Lake Reservation
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Teatown Lake Reservation
Ossining, NY, USA

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Cause
Environment
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Graphic design

Posted November 7th

Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

Two design options to present to our board, leading to one selection for roll-out. Prefer someone local who can visit Teatown to better understand who we are before starting design.

What we have in place
  • We currently have a new mission statement and strategic plan, which should make it easy for you to get started. We also have an interpretive plan, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to connect 100 children with nature.

With a new mission of inspiring our community to lifelong environmental stewardship, it's time to define who we are today through our visual branding. Our existing logo does not tell our current story. After 50 years in existence we have done the challenging work to create a new strategic focus and interpretive plan. We now need to define ourselves within our community through a new visual identity that is relevant to our new mission!

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Teatown Lake Reservation
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Causes
Environment Education
Posted by
Laura E
Laura E.

Director of Marketing and Development

Our mission

Teatown Lake Reservation’s mission is to inspire our community to lifelong environmental stewardship.

What we do

Teatown realizes its mission through environmental education and stewardship of its 1,000 acre preserve. We are dedicated to conserving biodiversity, teaching ecology and promoting sustainable living.

Presently our programs reach 20,000 adults and children annually and an additional 10,000 visitors enjoy our hiking trails each year. At the center of all our endeavors is teamwork and partnership, because nature conservation and environmental health are possible only when people and their communities work together for the common good.

The Teatown team is made of a committed group of members, donors, volunteers, board, staff and program participants. Our successes are only possible because of their hard work and dedication to our mission. In addition, we seek collaborations with other organizations and businesses that share or complement our vision.

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