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E-Newsletter

Help Community Service Society of New York * Building a toolkit to implement a recurring e-newsletter * A strategy on how to create and distribute its e-newsletter
Community Service Society of New York
New York, NY, USA
Community Service Society of New York
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Community Service Society of New York
New York, NY, USA

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Cause
Health & nutrition
Skills
Communications Digital marketing

Posted July 25th

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E-Newsletter

Project details

What we need
  • Creation of an E-Newsletter from scratch, or an overhaul of an existing one
  • Training on how to input content into a template
What we have in place
How this will help
This project will save us $2,397 , allowing us to

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager distributes key information to Professional, including purpose of the E-Newsletter, target audience, and existing E-Newsletter distribution practices (if applicable)
  • Volunteer Manager distributes all relevant materials such as logo, images, organizational history, brand messaging, and visual brand identity
1
Milestone 1: Analysis and Recommendations
  • Professional provides initial suggestions, including a suggested e-newsletter format and web-host (e.g., Mailchimp, Campaign Monitor)
  • Volunteer Manager provides feedback and shares content for the newsletter including photos, hyperlinks, and/or articles
  • Professional and Volunteer Manager discuss timeline for creation and align expectations
2
Milestone 2: Draft E-Newsletter
  • Professional delivers first draft
  • Volunteer Manager provides feedback, which is incorporated
3
Milestone 3: Wrap-up and Learning
  • Professional delivers final draft
  • Professional trains selected staff member on how to use the template for future newsletters
  • Professional and Volunteer Manager determine frequency of newsletters based on existing best practices, bandwidth and ability to source new content
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About the org

Community Service Society of New York
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Causes
Health & nutrition Youth development
Posted by
Diane W
Diane W.

Director of Public Benefits and Resources

Our mission

The Benefits Plus Learning Center of the Community Service Society seeks to stabilize the lives of low-income New Yorkers by ensuring their access to public benefit and housing programs, to help families move out of poverty while simultaneously strengthening the City’s economy.

What we do

The Benefits Plus Learning Center educates and empowers social service professionals with the skills, knowledge and expertise so they can assist their clients to gain access to public benefit programs. We do this through our publications, trainings and consultations services.

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