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Marketing Strategy

Help Stop Traffick Fashion * Advice on how to “market” the organization with limited resources * A plan on how to broaden its reach and support base * Instruction on what are and how to utilize the most e…
Stop Traffick Fashion
Cincinnati, OH, USA
Stop Traffick Fashion
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Stop Traffick Fashion
Cincinnati, OH, USA

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Cause
Arts & culture
Skills
Communications Marketing

Posted January 30th

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Marketing Strategy

Project details

What we need
  • A written summary of the Organization's marketing goals and target audiences
  • A list of key marketing channels that will yield the highest return on investment, with rationale
  • Specific tactics the Organization can use to leverage the identified marketing channels
  • Messaging guidelines for the channels identified, including specific key messages (if needed)
  • A summary of the key metrics for evaluating marketing effectiveness, and guidance on how to track metrics over time
What we have in place
How this will help
This project will save us $11,198 , allowing us to

Project plan

P
Prep: Information Sharing and Goal Setting
  • Volunteer Manager outlines any current marketing activities and strategies
  • Volunteer Manager shares any existing marketing materials
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Identification of Marketing Channels
  • Professional conducts research and analysis to determine the channels that the Organization should be using, and shares the information with the Volunteer Manager
  • Volunteer Manager provides feedback to the Professional on the channels identified
  • Professional incorporates Volunteer Manager’s feedback and finalizes channels
2
Milestone 2: Strategy Finalization
  • Professional drafts tactics and messaging guidelines for the different channels, and shares the information with the Volunteer Manager
  • Volunteer Manager provides feedback to the Professional on the draft
  • Professional creates metrics that the Organization can use to evaluate the effectiveness of their marketing
  • Volunteer Manager provides feedback to the Professional on the metrics
  • Professional incorporates Volunteer Manager’s feedback and delivers a final draft of the Marketing Strategy
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About the org

Stop Traffick Fashion
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Posted by
Emily H
Emily H.

Founder & Managing Director

Our mission

Stop Traffick Fashion exists to empower survivors of human trafficking, support organizations that rescue & provide rehabilitation to survivors, and to raise awareness of the cause.

What we do

You think slavery is over.

But every day, people are bought and sold. Human trafficking is the fastest-growing form of international crime, with 27 million people currently held as slaves.

Stop Traffick Fashion (STF) provides opportunities and hope for survivors of human trafficking while offering unique clothing and accessories. Survivors who have been rescued from their captors make all of our apparel & accessories and receive income from STF sales. In addition, a portion of all sales revenue is donated back to organizations that rescue victims and provide rehabilitation and training.

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STF is currently an online retailer for products from various organizations but is looking to change their business model from retail to wholesale by designing and marketing their own products made by survivors.

Testimonials

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