Brand Messaging

Project Complete

Completed on July 30, 2013

Professional

Christopher C.
Pro Bono Pro

Boston Arts Academy Foundation

Akshata Kadagathur
Communications Manager, Clerk Boston Arts Academy

Details

Over the past 15 years Boston Arts Academy, our city’s only public high school for the visual and performing arts, has emerged as a leader in public arts education. Each year over 94% of our graduates go on to college, proving that an arts-infused education is essential to overall student development and achievement. We are proud of all that the school has achieved and regularly strive to share these achievements with the greater community. We've created a new website that is more engaging and that syncs up to our social media (which we are promoting through a challenge grant). We've created a new online newsletter that is more image-driven. We have also worked to publicize our school’s performances and exhibitions through the press and performance networks. But, In order to be as effective as possible, we need to know which of our messages resonates with donors and potential donors. We want to have a clearer sense which of our stories we should be highlighting to keep our current supporters and attract new and broader audiences. We seek advice on how to build consistent, targeted messaging.

Deliverables

  • Document that articulates in a consistent voice key messages about your organization’s identity, constituents, and mission and vision.
  • Creation of taglines and talking points to help you communicate clearly and concisely
  • Recommendations on tailoring your messaging for common communication channels (e.g., website copy, printed marketing collateral, pitching verbally)

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