Search Engine Optimization Audit

Posted by
Heather B.

Policy Analyst

Posted Date
Jun 3, 2019
Location
Virtual volunteer opportunity
Search Engine Optimization Audit
Impact statement
This project will save us $5,767 , allowing us to host events or panels on relevant housing policy topics this year.

Project Details

What We Need
  • Analysis of website’s on-page content, technical structure, and presence of inbound links on other websites for search engine optimization
  • Actionable steps to improve website’s performance in search engines via organic search
What We Have In Place
  • We currently have a basic word press account/structure, which should make it easy for you to get started. We also have staff available to answer any questions, and the ability to provide any other information you need.
How This Will Help

Work on this project will help CHPC share our research and analysis to a broader audience.

Project Plan

P
Prep: Planning
  • Volunteer Manager outlines any existing SEO activities or strategies, target audience for engagement and existing channels for website traffic
  • Volunteer Manager shares admin credentials with Professional necessary to complete audit
1
Milestone 1: Site Content Audit
  • Professional assesses on-site elements including URL structures, navigation, internal links, use of keywords and general copy
  • Professional creates list of every page in a spreadsheet with notes and recommendations for improvement
2
Milestone 2: Technical Audit
  • Professional assesses technical site elements that affect crawlability like sitemap, use of HTTPS, HTML structure, site speed, and presence of 404 or server errors
  • Professional provides recommendations to improve search engine indexing
3
Milestone 3: Off-Site Link Audit
  • Professional uses a free tool (like Moz ) to assess presence and state of backlinks and anchor text
  • Professional provides recommendations to improve domain and page authority
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About The Org

Our Mission

Our Mission
CHPC's mission, since 1937, is to develop and advance practical public policies to support the housing stock of the city by better understanding New York's most pressing housing and neighborhood needs.

Who We Are
We are a Council of 90 leading professionals from every industry involved in housing development and management across the city, supported by an expert research staff.

What We Do

Our agenda is practical, not political. Our research always begins with questions, not answers. It is the data, our analysis, and its relevance to the real world, that drive our conclusions. Our goal is to help decision-makers, inside and outside of government and to map out realistic steps that can result in positive change for the housing stock and the neighborhoods of New York City.

Not-for-profit organizations in New York State are no longer able to include the word "Council" in their names because they could be confused with a function of government. Our Council's name is grandfathered in because of its age - and we are proud of its clear connotation as a community of people coming together to share ideas and shape practical solutions to help government and the housing industry ensure that our housing continues to meet the needs of our City's residents.

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