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Press Kit

Help ChallengeWave * An effective strategy for attracting press coverage * A Press Kit containing: A collection of company information, marketing collateral and articles about the Organization that…
ChallengeWave
Cary, NC, USA
ChallengeWave
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ChallengeWave
Cary, NC, USA

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Cause
Disease & medical research
Skills
Communications Public relations Writing

Posted August 7th

Press Kit

Project details

What we need
  • A press kit for the Organization (in print and electronic formats) that includes: mission and vision statement, historical information about the Organization, biographies of senior staff, fact sheet, logo design, supplementary multimedia, any relevant press releases, and contact information for the appropriate staff member at the Organization
  • Press release template for future use
  • Recommendations on how to build relationships with the media
What we have in place
How this will help
This project will save us $6,027 , allowing us to

Project plan

P
Prep: Distribution of Prep Materials
  • Professional and Volunteer Manager connect to discuss the Organization's goals for media coverage, and agree on a detailed scope of work for the press kit (e.g., what documents are needed)
  • Volunteer Manager provides background information, such as mission and vision statement, historical information about the Organization, bios of senior staff, fact sheets, relevant or recent press release, and any supplementary multimedia
1
Milestone 1: First Draft
  • Professional drafts a press release for actual upcoming announcement, or a template for future use
  • Professional makes edits to any existing press kit materials or drafts new versions, as needed - including revising any existing press releases to match the new template
  • Professional provides draft press kit materials to Volunteer Manager for review and feedback
2
Milestone 2: Final Draft
  • Professional presents the final version of the press kit materials in electronic format, with instructions for how to arrange the printed version of the documents in a folder
  • Professional provides recommendations for how to use the press kit to meet the Organization's goals for media coverage
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About the org

ChallengeWave
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Causes
Disease & medical research Education Health & nutrition
Posted by
Dan W
Dan W.

CEO

Our mission

ChallengeWave helps reduce obesity through improvement in personal habits. People have a hard time prioritizing long term health consequences with the short term demands on their time. Good personal activity habit development must also compete with other, more immediately rewarding activities like watching TV, playing video games and eating socially.

ChallengeWave breaks down the life long topic of health into short term, fun elements that can be worked on today.

What we do

ChallengeWave was started by Dan Wilson after his father passed away in 2006 due to preventable health issues. Dan drew upon his employment history with Blue Cross and Blue Shield of North Carolina where he worked on the popular activity incentive program Blue Points. The goal of ChallengeWave is to help people start and stick with healthier lifestyles.

ChallengeWave is focused on improving the health and well-being of Americans through innovative technology. ChallengeWave is really good at helping organizations form social collaboration and friendly competitions around healthy campaigns. Organizations use ChallengeWave to organize and administer structured campaigns for population health improvement.

ChallengeWave works by providing intrinsic incentives to forming and maintaining healthy habits. Groups work together towards common health goals in the form of campaigns. The social accountability and entertainment aspects of ChallengeWave motivate individuals to work on their health in short term, achievable segments.

The ChallengeWave product is often used by medically self-insured employers to help staff start and stick with healthier lifestyles. ChallengeWave has also been used in a pro-bono fashion to help organizations without population medical insurance relationships grow a culture of wellness.

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