Brand Messaging

FiXiT Foundation
Norfolk, VA, USA
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FiXiT Foundation
Norfolk, VA, USA

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Cause
Animals

Posted June 28th

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Project details

What we need

A 3-6 page brand messaging document that articulates an organization's personality and vision. This document will include recommendations for messaging that enforce a consistent, wide-ranging application of the organization's brand identity.

The brand messaging document will include the following:

  • A core brand positioning statement that communicates the values and key differentiators that define the organization’s brand, vision and work
  • A short tagline that can be used in emails and public communication
  • 4-5 supporting statements that build upon the positioning statement with more details and may be targeted towards specific audiences
  • 4-5 recommendations on how to communicate brand messaging in every day activities (email, elevator pitch, etc.)
  • What we have in place
    How this will help
    This project will save us $4,212 , allowing us to

    Project plan

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    About the org

    FiXiT Foundation
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    Cause
    Animals
    Posted by
    Kellie H.

    Executive Director

    Our mission

    GetYourFix.org is a project developed by the FiXiT Foundation. FiXiT is focused on eliminating the companion animal overpopulation problem in the United States by driving demand for existing spay and neuter programs. Via various methods, we are encouraging people who would be less likely to take advantage of these programs, and are making these programs more accessible for all.

    What we do

    Currently, there are more animals available for adoption than there are homes for them, resulting in over four million dogs and cats being euthanized in the U.S. every year. This number is less than it was 20 years ago, mainly due to the introduction of low-cost spay and neuter programs. Unfortunately, the number of animals euthanized annually has reached a plateau because there is still a significant segment of the population that does not sterilize their pets. We must make it easier to do the right thing!

    We started www.GetYourFix.org after getting countless emails from people who wanted desperately to do the right thing but had fallen on hard times. In these emails, people pour their hearts out – most have taken in a stray, adopted an animal who was going to be dumped at the pound, or are trying to keep strays in their neighborhood from bringing more homeless animals into the world. Their hearts are in the right place – they just need a little help!

    Testimonials

    (No testimonial has been submitted by Kellie)
    The FiXiT folks are quality people doing quality work -- isn't that why we all use catchafire?
    David W.
    David W.

    Passionate Leader/Marketing Strategist

    The pixel