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This project was completed on Jan 25, 2019
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Matched with Ashley P.
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See the Impact story
Social Media Plan
Grand Canyon Wolf Recovery Project
Grand Canyon Wolf Recovery Project
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Social Media Plan
Project details
What we need
- A document outlining the most appropriate social media channels, strategies for usage, goals and key metrics to evaluate success
- Expert consultation on messaging, scheduling and frequency
- Tailored suggestions for style, tone, and types of content to best showcase the Organization
What we have in place
- We currently have a Facebook page with 8,878 "likes" and 8,712 followers. We also have a Twitter account with 3,402 followers, and an Instagram with 147 followers. We already have some social media guidelines set out.
How this will help
This project will save us $6,632 , allowing us to spend more time organizing community events and continue community outreach.
Wolves play an essential role in their environments -- and yet they are constantly portrayed as evil and thought of as villains. Our social media goal is to change those perceptions, to educate the public on the essential nature of wolves, and to grow a community of educated individuals who can share their knowledge with others.
Project plan
Posted by
Jacquie D.
Copyeditor
Our mission
The Grand Canyon Wolf Recovery Project is dedicated to bringing back wolves to help restore ecological health in the Grand Canyon region.
What we do
The Grand Canyon Wolf Recovery Project (GCWRP) is a non-profit organization that works collaboratively with partner organizations to educate and motivate the regional public to support wolf restoration. By creating meaningful opportunities for the public to learn about wolves, experience their habitat first-hand, interact with land managers and engage in public decision-making, we are making positive grassroots change to achieve improved and sustainable habitat conditions for wildlife, specifically wolves. Our goals are to compel leadership within the Grand Canyon National Park, surrounding land management agencies, and the regional community to help lead the way for the return of Mexican gray wolves, the most endangered subspecies of wolf in the world, to a suitable portion of their historic range in Arizona.
Because of the critical ecological role played by wolves, in 2004, concerned citizens and conservation leaders joined forces to form a new grassroots organization, to restore the wolf to its former range. In 2005, we were officially named the Grand Canyon Wolf Recovery Project. Wolves are native to northern Arizona but were eradicated from the region in the early 1900s as part of a wolf extermination program. The Mexican gray wolf is now considered one of the most endangered mammals in North America, with a population of only about 114 individuals in the wild of eastern Arizona and western New Mexico.
With the help of our volunteers, over the last eight years we have held 44 events to build support for wolves, distributed information through tabling at over 65 public forums, and educated over 13,000 people from the U.S. and abroad by tabling at the North and South rims of Grand Canyon National Park and regional events.
Testimonials
Ashley is incredible. She designed a phenomenal social media strategy deck specific to our cause and made sure that I understood exactly how to implement it. She was thorough, concise, and made everything very easy to understand. I feel that we were extremely lucky to have found her and would recommend her to anyone interested in cleaning up their social media strategy.
(No testimonial has been submitted by Ashley)
