Social Media Plan


This project is

In Progress

Matched with:

Ashley P.

This project will save us $4,212 , allowing us to spend more time organizing community events and continue community outreach.

What We Need

  • A document outlining the most appropriate social media channels, strategies for usage, goals and key metrics to evaluate success
  • Expert consultation on messaging, scheduling and frequency
  • Tailored suggestions for style, tone, and types of content to best showcase the Organization

How This Will Help

Wolves play an essential role in their environments -- and yet they are constantly portrayed as evil and thought of as villains. Our social media goal is to change those perceptions, to educate the public on the essential nature of wolves, and to grow a community of educated individuals who can share their knowledge with others.

What We Have In Place

We currently have a Facebook page with 8,878 "likes" and 8,712 followers. We also have a Twitter account with 3,402 followers, and an Instagram with 147 followers. We already have some social media guidelines set out.

Fun Fact

We are a very small organization based out of Flagstaff, Arizona. We'll try our hand at community outreach any way that we can -- we once did a bar crawl with one of our volunteers dressed in our wolf suit in order to gain new interest in the cause!

  • Location: Remote (work anywhere)

Project Steps

Prep: Distribution of Prep Materials
  • Volunteer Manager shares details of current online presence and general goals for the Social Media Plan with Professional
  • Volunteer Manager grants Professional access to existing social media accounts
Milestone 1: Analysis and Feedback
  • Professional conducts a thorough analysis of existing social media accounts
  • Professional suggests the best social media platforms to use, along with overall goals and associated key metrics
  • Professional suggests guidelines for page creation, content posting and commenting
  • Volunteer Manager provides feedback, which Professional incorporates
Milestone 2: Document Creation
  • Professional drafts a strategic document which includes overall goals, messaging guidelines and metrics overview
Milestone 3: Final Deliverables
  • Professional delivers final document with advice on how to implement plan over the next few months
Prerequisites for Professional
  • Background in social media, online marketing, or communications
  • Deep understanding of social networking sites and how to build a following
  • Understanding of the variances in appropriate tone and messaging on different social media platforms
Prerequisites for Organization
  • A dedicated staff member willing to learn and sustain a social media presence
  • Ideas about key messages you need to convey and to what audiences
  • Access to existing social media accounts

Our Mission

The Grand Canyon Wolf Recovery Project is dedicated to bringing back wolves to help restore ecological health in the Grand Canyon region.

What We Do

The Grand Canyon Wolf Recovery Project (GCWRP) is a non-profit organization that works collaboratively with partner organizations to educate and motivate the regional public to support wolf restoration. By creating meaningful opportunities for the public to learn about wolves, experience their habitat first-hand, interact with land managers and engage in public decision-making, we are making positive grassroots change to achieve improved and sustainable habitat conditions for wildlife, specifically wolves. Our goals are to compel leadership within the Grand Canyon National Park, surrounding land management agencies, and the regional community to help lead the way for the return of Mexican gray wolves, the most endangered subspecies of wolf in the world, to a suitable portion of their historic range in Arizona. Because of the critical ecological role played by wolves, in 2004, concerned citizens and conservation leaders joined forces to form a new grassroots organization, to restore the wolf to its former range. In 2005, we were officially named the Grand Canyon Wolf Recovery Project. Wolves are native to northern Arizona but were eradicated from the region in the early 1900s as part of a wolf extermination program. The Mexican gray wolf is now considered one of the most endangered mammals in North America, with a population of only about 114 individuals in the wild of eastern Arizona and western New Mexico. With the help of our volunteers, over the last eight years we have held 44 events to build support for wolves, distributed information through tabling at over 65 public forums, and educated over 13,000 people from the U.S. and abroad by tabling at the North and South rims of Grand Canyon National Park and regional events.

Author pic
Jacquie D.

Project: Social Media Plan for Grand Canyon Wolf Recovery Project

Posted Aug 20, 2018

Interested in helping out the Grand Canyon Wolf Recovery Project with our social media presence? Apply now!

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