Project

Online Marketing Plan

Disease & Medical Research

The Sean Costello Memorial Fund for Bipolar Research
By Debbie S.

Founder

Posted Nov 12, 2011

This project was

Completed

Feb 12, 2013

Matched with:

Gregory V.

This project will save us $10,000 , allowing us to

What We Need

An online marketing plan document outlining:


  • Proposed budget (keeping in mind the organization's capital and human capital resource constraints)

  • Target audience

  • Strategic creative and branding recommendations that address the organization's key marketing objectives

  • Recommended media planning of strategic placements, communication messages, creative designs

  • Required resources and a timeline of execution

  • Quantifiable metrics to evaluate the success of the plan and future campaigns

How This Will Help

What We Have In Place

  • Location: Remote (work anywhere)

Project Steps

Prerequisites for Professional
  • 3-5 years of experience in digital media planning, digital media sales, e-mail marketing, social media campaigning, online marketing or business-to-consumers and/or business-to-business digital marketing
  • Experience constructing an online marketing plan

  • Experience executing an online marketing plan or campaign

    • Prerequisites for Organization
  • A main website
  • Clearly defined Brand Messaging
  • Social media assets (if none exist, willingness to create new SM assets)
  • Core marketing message/positioning clarified and understood
  • Target audience information and call-to-action strategy (if one exists)
  • Ability to articulate organization's online marketing goals
  • Willingness to allocate budget for online marketing activities (Note: paid sources of traffic may be recommended as the best strategic decision for the organization)

    • Our Mission

    Uniquely focused on the needs of musicians with bipolar disorder, The Sean Costello Memorial Fund for Bipolar Research supports and conducts research on bipolar disorder and creativity while promoting awareness, providing education, and serving as a resource for these musicians and their support systems in order to foster acceptance, functioning and health.

    What We Do

    The purpose of The Sean Costello Memorial Fund for Bipolar Research is to apply Sean's celebrity and the love of Sean's fans and fellow musicians to increase research for treatment of Bipolar Disorder, develop and support education for early diagnosis and intervention, and translate the human side of bipolar disorder and its severity to improve outcomes and resources, especially for those without insurance, targeting the musical community.

    Disease & Medical Research
    Greg is motivated, passionate and knowledgeable.
    Debbie Smith
    Debbie S.

    Project Manager

    Online Marketing Plan Project

    (No testimonial has been submitted by Gregory)