Marketing Plan on a Shoestring Budget
Project details
What we need
A written document that identifies and clarifies the organization's marketing objectives and then details the necessary actions to achieve those objectives. The plan contains realistic recommendations that address the organization’s key objectives and target audiences, while keeping in mind the challenges that many social good organizations may have due to limited access to human and financial capital resources.
The marketing plan should address:
- Organization’s available resources and budget to be allocated for marketing activities
- Organization’s marketing goals for the next 12 months
- Suggestions for creative messaging, call to actions, propositions
- A timeline for implementation (taking seasonality into consideration)
- Potential marketing mediums, which may include:
- Online Marketing (Paid Search, Search Engine Optimization, Digital Banner Advertising)
- E-mail Marketing
- Social Media
- Direct Mail Marketing
- Events/Happy Hours/Panels
- TV
- Radio
- Press
- Outdoor
What we have in place
How this will help
This project will save us $5,625 , allowing us to
Project plan
Posted by
sarah s.
Volunteer manager
Our mission
Our mission is to make safe and effective medications available at the lowest possible cost to all New Yorkers.
What we do
NYCRx is a non-profit organization that has partnered with health centers and hospitals in the New York City area to make safe and effective medications available at the lowest possible cost to all New Yorkers.
Our mission is to provide access to low-cost pharmaceuticals to New Yorkers, especially those who are medically underserved, and to support eligible safety net providers, including Federally Qualified Health Centers (FQHCs) and Disproportionate Share Hospitals (DSHs), in maximizing the use of the Federal 340B drug discount program to reduce prescription drug costs and improve the health status of patients.
Testimonials
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