Pricing Strategy

Help Bent On Learning create a well-designed pricing structure that accounts for key variables in their target market and product/service offering.
Bent On Learning
New York, NY, USA
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Bent On Learning
New York, NY, USA

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Posted December 15th

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Project details

What we need
  • Analysis of Organization’s target audience, competition, costs and products/services
  • Recommendations for pricing for existing products/services
  • Assessment of whether any products/services should be discontinued or offered at differential price points based on constituents’ needs
What we have in place
  • We currently have our current model and financial data, which should make it easy for you to get started. We also have a dedicated program manager, and the ability to provide any other information you need.
How this will help
This project will save us $6,868 , allowing us to launch 2 yoga coaching programs at partner schools.

The success of our organization depends on understanding appropriate pricing of our yoga program. Without your help, we cannot scale and grow our program skillfully. Your skills will empower us to support schools who are most in need of our services.

Project plan

P
Prep: Current Materials
  • Volunteer Manager provides overview of current pricing and products/services and business practices
1
Milestone 1: Research & Analysis
  • Professional connects with Volunteer Manager for a brainstorming/overview session
  • Professional analyzes current pricing strategies
  • Professional gathers information about the Organization’s products and services and the use of the Organization’s resources in providing those products and services
  • Professional researches and analyzes similar products and services on the market
2
Milestone 2: Recommendations
  • Professional proposes pricing for products/services based on research of demand, audience, costs, competition, etc.
  • Professional assesses any changes needed such as phasing out certain products/services, differential or tiered pricing, etc.
  • Organization provides feedback to Professional's proposals
3
Milestone 3: Delivery of Pricing Strategy
  • Professional delivers a Pricing Strategy outlining the new pricing recommendations
  • Professional provides suggestions for how to roll out the new plan
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About the org

Bent On Learning
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Cause
Education
Posted by
Kristen L.

Program Manager

Our mission

Our mission is to improve the physical fitness and cognitive, social and emotional skills of New York City public school students by providing regular instruction in yoga and meditation. Bent On Learning formed in 2001 when three yoga teachers met by chance in their mutual and passionate pursuit of bringing yoga to urban youth. They began as a small volunteer effort with a smattering of classes in a few public schools.

What we do

Bent on Learning offers instruction in yoga and meditation to students in grades K through 12 in New York City public schools and youth centers as a means of reducing stress and improving concentration, self-esteem and overall health.

We additionally train public school teachers and staff in yogic techniques and exercises so they can assist students in focusing their energies.

Every year, Bent On Learning brings yoga to more students in more schools and youth centers, from Brooklyn to Manhattan and the Bronx. We offer special classes for students with learning disabilities and for pregnant teens as well as classes for teachers to learn ways to incorporate simple yogic techniques and mindfulness training into their teaching.

Testimonials

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