Website Audit

Help Back on My Feet assess whether or not their current website is optimally supporting its mission and goals, and outline the scope for needed changes and improvements.
Back on My Feet
Philadelphia, PA, USA
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Back on My Feet
Philadelphia, PA, USA

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Posted October 13th

Project details

What we need
  • Feedback on the current website’s layout, user functionality, mobile-friendliness, visual design, content, and other key features
  • Clear articulation of the Organization’s goals for the website
  • Recommendations for improvements to help achieve the Organization’s desired goals
  • Note: If you are looking for a more specific, in-depth audit of your website's design and usability, try our Website Usability Audit project
What we have in place
  • We currently have a national director of communications, which should make it easy for you to get started. We also have branding and messaging guidelines, and the ability to provide any other information you need.
How this will help
This project will save us $4,762 , allowing us to help 10 Members move into new homes.

The success of our organization depends on individual donors. Without your help, we cannot build our fundraising base. Your skills will empower us to end homelessness in our Chapters.

Project plan

P
Prep: Goal Setting
  • Volunteer Manager provides overview of current website and any past analysis
  • Professional connects with Volunteer Manager for a brainstorming/overview session and gathers information on the Organization’s goals, target audiences and desired functionality or uses of the website
  • Professional and Volunteer Manager outline next steps and timeline for the project
  • Both parties review our pro-tips for Organizations and Volunteers to ensure the project is set up for success
1
Milestone 1: Initial Review & Feedback
  • Professional reviews current website pages, site map, any past statistical research into site performance and available traffic data
  • Professional analyzes current site layout, visuals and content, and delivers a draft document detailing the strategies, objectives and recommended tactics for proposed changes to the website
  • Volunteer Manager reviews draft and provides feedback to the Professional
2
Milestone 2: Final Website Audit
  • Professional delivers final strategy to the Organization after incorporating feedback, and provides recommendations for future overhaul or redesign efforts, based on staff capacity and budget
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About the org

Back on My Feet
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Our mission

Back on My Feet (BoMF) is a national 501(c)3 charitable organization that uses running to help those experiencing homelessness change the way they see themselves so they can make real change in their lives that results in employment and independent living.

What we do

Back on My Feet’s unique program takes a holistic approach to combating homelessness. Back on My Feet does not provide food or shelter, but instead provides a community that offers coaching, resources, job training and access to employment opportunities. Back on My Feet follows a two-phase program in which Residential Members (individuals experiencing homelessness) participate for six to nine months. During the first phase of the program, Back on My Feet staff, volunteers, and fellow Members meet three times a week at 5:30 a.m. to run together as a team. Bringing these individuals together creates a positive, team-oriented atmosphere that couples high expectations for personal responsibility with the support and resources to effect meaningful change. During the second phase of the program, called Next Steps, Members are afforded access to educational and job training opportunities and work toward employment and independent housing.

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