Illustration

Help HEAL Initiative bring marketing materials to life with a compelling visual or a custom illustration that conveys the defining characteristics of their organization.
HEAL Initiative
San Francisco, CA, USA
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HEAL Initiative
San Francisco, CA, USA

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Posted October 12th

Project details

What we need
  • A high-resolution digital version of an illustration that can be used across multiple channels (web, print, and/or merchandising)
What we have in place
  • We currently have a website and logo in place with branding as well as another version of a graphical program description that can serve as a guidepost. We're also very excited to improve our 'storytelling' around our program model so will take plenty of time to discuss with the consultant at length about our needs.
How this will help
This project will save us $4,212 , allowing us to recruit 60 of fellows dedicated to serving the poorest of the poor.

This program model depiction will help us greatly to communicate to our stakeholders about what exact our fellowship program entails. It will ideally allow for potential applicants and donors alike to have a clear understanding of what we're all about by glancing at one illustration. We're in a stage of the organization where clear understanding of our model is incredibly important to increase our brand recognition.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager sends Professional existing branding or marketing materials
  • Volunteer Manager provides Professional with relevant background information on the Organization, mission, and core values
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager meet to discuss goals, target audience, and how the illustration will be utilized
  • Volunteer Manager and Professional align expectations for the initial drawings and agree upon a timeline
2
Milestone 2: Preliminary Sketching
  • Professional drafts and presents three concepts for the Organization’s illustration
  • Volunteer Manager chooses a favorite concept and provides up to two rounds of feedback, which the Professional uses to refine the Illustration
3
Milestone 3: Presentation of Deliverables
  • Professional delivers a final version of the Illustration in digital form
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About the org

HEAL Initiative
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Posted by
Sriram S.

Global Health Implementer

Our mission

To create, scale, and sustain a pipeline of health leaders and change agents with staying power to care for the poorest communities at home and abroad.

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