Public Relations Strategy

The Citizens Foundation
Karachi, Pakistan
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The Citizens Foundation
Karachi, Pakistan

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Posted August 31st

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Project details

What we need
  • A Public Relations (PR) strategy rooted in the Organization's public relations goals
  • Identification of the audiences Organization should be addressing and the media outlets they should target to reach stated audiences
  • A press list created based on Organization's target media outlets
  • Recommendations on the best tactics to build relationships with Organization's target media outlets
What we have in place
  • We have nearly 20 years of experience in the field of formal education .We also currently have presence on major social media platforms such as Facebook and Twitter.
How this will help
This project will save us $6,343 , allowing us to provide subsidized quality education to 400 children from underprivileged areas of Pakistan.

As a non-profit organisation, our ability to reach the masses and spread awareness of the depth of the problem we are currently trying to combat i.e access to education ,as well as our efforts to solve this problem are hindered by a lack of resources. A well-thought-out Global PR strategy will help us gain credibility, make our brand stronger and help us increase awareness across the world.

Project plan

P
Prep: Brainstorming and Project Planning
  • Volunteer Manager outlines any current PR activities and strategies
  • Volunteer Manager shares any existing PR materials
  • Professional connects with the Volunteer Manager for a brainstorming and overview session, to discuss goals and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Identify Target Audiences and Media Outlets
  • Professional identifies target audiences and media outlets the Organization should be going after and shares the information with the Volunteer Manager
  • Volunteer Manager provides feedback on the target audiences and media outlets
  • Professional incorporates Volunteer Manager’s feedback and creates a finalized list of target audiences and media outlets
2
Milestone 2: Finalize PR Strategy Delivery
  • Professional creates a press list based on the media outlets identified
  • Professional delivers final strategy to the Organization and provides recommendations for implementation, based on staff capacity and budget
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About the org

The Citizens Foundation
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Our mission

Through the power of quality education, enabling moral, spiritual, and intellectual enlightenment. Creating opportunities to improve quality of life.

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