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Storytelling

Help Sproxil enhance their annual reports, grant applications, and other marketing materials with compelling narratives about their organization’s mission, activities, and achievements.
Sproxil
Cambridge, MA, USA
Sproxil
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Sproxil
Cambridge, MA, USA

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Cause
Science & technology
Skills
Marketing Writing

Posted August 26th

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Storytelling

Project details

What we need
  • A compelling narrative, or set of stories
  • Persuasive copy that can be used in appeals to donors, annual reports, grant applications, and media relations
  • Popular examples: Organization's founding story, a program achievement or milestone, a look back at the past few years, organizational backgrounder, etc.
  • Note: This project is not intended to support your general content planning or marketing but there are several projects in our Marketing & Communications category which are a good fit!
What we have in place
  • We are in the process of rebranding ourselves, but have the new message ready to go. We utilize LinkedIn, Twitter and Facebook on a daily basis. We also have in-house Web developers and marketers that can make quick updates to our Website, as well as post to our blog.
How this will help
This project will save us $1,792 , allowing us to provide education to over 100000 on the dangers of counterfeited products.

We have been telling just about the same story for many years. It is time to refresh the presentation and would like help stepping-back and crafting our new compelling story that aligns with our business strategy.

Project plan

P
Prep: Information Gathering
  • Volunteer Manager and Professional discuss the objectives of project and key audiences
  • Volunteer Manager provides Professional with relevant background materials (e.g., annual reports, white papers, brochures, organizational history)
1
Milestone 1: Storytelling Framework
  • Professional presents and discusses primary story angle(s) to the Volunteer Manager
  • Volunteer Manager facilitates interviews between Professional and individuals willing to share their story (if applicable)
2
Milestone 2: Document Creation
  • Professional shares draft with Volunteer Manager
  • Volunteer Manager provides Professional with up to two rounds of feedback
3
Milestone 3: Wrap-Up
  • Professional submits final version
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About the org

Sproxil
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Causes
Science & technology Health & nutrition International affairs
Posted by
PW
Paul W.

Marketing Director

Our mission

$200b counterfeit pharmaceutical products put millions of consumers at risk in developing nations. Sproxil enables product manufacturers to promote the authenticity of their brand by empowering consumers to determine if a product is genuine at the point of purchase

Testimonials

Read the Impact Story
(No testimonial has been submitted by Paul)
Great company with smart people doing important work. Very easy to work with and appreciative of the help I provided.
Christopher T.
Christopher T.

Volunteer

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