Search Engine Marketing Plan
Search Engine Marketing Plan
Project details
What we need
- Recommendations for Search Engine Optimization (SEO) tactics such as link-building campaigns, improvements to website or blog’s architecture, keywords to target within content, as well as proper naming of titles, meta information and images
- Recommendations for implementing a paid advertising campaign of Organization’s choice, such as Pay Per Click (PPC), and advice on how to determine optimal spending on ads
- Training on how to evaluate performance of SEM strategy, as well as how to measure key site metrics
- Note: Google AdWords is one kind of PPC tool
What we have in place
- We have already been accepted for Google Ad Grants, which allows us to spend up to $10,000 on Ad Words campaigns every month. We also have relatively well-established Twitter (5,000+ followers) and Facebook (7,200+ likes) accounts as well as a small team of staff willing to assist with the SEM process.
How this will help
This project will save us $7,098 , allowing us to raise vital funds and awareness for 107 community organisations from all over the world.
Over the past six months, we've worked extremely hard on renovating our website – streetfootballworld.org – to make it more visual, intimate and engaging. The end result is an attractive platform that allows us to unearth and showcase the most inspiring stories from our field of work. This is a great start. But we still lack significant website traffic, which translates to a lack of donors and volunteers. This project will allow us to raise awareness of our online profile and attract support for our noble cause: changing the world through football.
Project plan
Our mission
streetfootballworld's mission is to change the world through the power of soccer. We do this by supporting a global network of over 100 non-profit organizations in over 60 countries that use the world's favorite sport to tackle social issues like HIV/Aids, gang violence, gender inequality, homelessness, racism and much more.
Testimonials
(No testimonial has been submitted by Mike)
(No testimonial has been submitted by Andrew & Ian)