-
This project was completed on Jul 26, 2016
-
Matched with Daisy K.
-
See the Impact story
Search Engine Marketing Plan
Healthy Mothers Healthy Babies Coalition of Hawaii
Healthy Mothers Healthy Babies Coalition of Hawaii
0
23
Search Engine Marketing Plan
Project details
What we need
- Recommendations for Search Engine Optimization (SEO) tactics such as link-building campaigns, improvements to website or blog’s architecture, keywords to target within content, as well as proper naming of titles, meta information and images
- Recommendations for implementing a paid advertising campaign of Organization’s choice, such as Pay Per Click (PPC), and advice on how to determine optimal spending on ads
- Training on how to evaluate performance of SEM strategy, as well as how to measure key site metrics
- Note: Google AdWords is one kind of PPC tool
What we have in place
- We currently have a strong, well-established brand presence, which should make it easy for you to get started. We also have experience with SEM and a P/T web/social media assistant, and the ability to provide any other information you need.
How this will help
This project will save us $7,098 , allowing us to provide 100 women with prenatal health information.
The success of our organization depends on being able to connect moms and babies to critical resources. Without your help, we cannot most efficiently promote program, services & advocate. Your skills will empower us to build a network of engaged mothers and families.
Project plan
Posted by
Lisa K.
Executive Director
Our mission
We are a local nonprofit agency that is committed to improving Hawaii's maternal, child and family health through collaborative efforts in public education, advocacy and partner development.
What we do
Healthy Mothers Healthy Babies Coalition of Hawaii is committed to ensuring women and families receive access to resources and information before, during and after pregnancy. We provide programs, direct resources, and access to services that help Hawaii's women achieve a healthy, safe pregnancy and nurture a healthy baby.
Annually, we reach over 10,000 women and families through our MothersCare phone line, our online resource directory, our Text4Baby health text messaging service and our direct services. We also serve families through our Piko Pals 12-week new parent support program, our Cribs for Kids program for high-risk families, and our maternal counseling services.
We have been operating statewide in Hawaii for over 25 years and have strong partnerships throughout the public and private sectors.
Testimonials
Daisy is an incredibly talented professional who invested a lot of time and expertise to help us on this project. She helped us overcome a major issue we were having with our AdWords account, and successfully helped us obtain a Google Grant. She researched competitors, set up our keywords, and trained our staff on how to maintain our account. We started seeing immediate results, and we are nicely positioned for future growth. We are so grateful for her help and service to our organization! Thank you, Daisy!
Lisa and team were a delight to work with. They are all very passionate about what they do and I was glad to help them out.
