Public Relations Strategy
Project details
What we need
- A Public Relations (PR) strategy rooted in the Organization's public relations goals
- Identification of the audiences Organization should be addressing and the media outlets they should target to reach stated audiences
- A press list created based on Organization's target media outlets
- Recommendations on the best tactics to build relationships with Organization's target media outlets
What we have in place
At present, FIERCE has past media strategies, media database, press releases, press advisories, talking points, speeches, and press packets. Our Director of Organizing will go above and beyond to complete tasks and assignments, and will be coordinating this project.
How this will help
This project will save us $6,343 , allowing us to uplift the voices and experiences of 200 queer, trans, and gender nonconforming youth of color into the main stream media.
On June 17th Fierce launched a new campaign. “QOL Bow Down” did not receive any major media coverage. A major part of FIERCE’s work is winning the hearts and minds of everyday New Yorkers to our cause to highlight and dismantle discriminatory policing practices to help ensure queer, trans, and gender nonconforming youth of color (QTGNCYOC) can access public space without fear of police brutality. In order to to do this we believe it is essential that queer, trans, and gender nonconforming youth of color have the platforms to share their experiences and needs with the rest of the city.
Project plan
Posted by
Fred G.
Director of Organizing
Our mission
MISSION: FIERCE is a membership-based organization building the leadership and power of lesbian, gay, bisexual, transgender, and queer (LGBTQ) youth of color in New York City. We develop politically conscious leaders who are invested in improving ourselves and our communities through youth-led campaigns, leadership development programs, and cultural expression through arts and media. FIERCE is dedicated to cultivating the next generation of social justice movement leaders who are dedicated to ending all forms of oppression.
What we do
FIERCE brings together queer, trans, and gender nonconforming youth of color between the ages of 13-24 to develop Direct Action Campaigns. We currently approach our work from an anti-police brutality, anti-gentrification, and access to public safe space for QTGNC youth of color inter-sectional lens. Our work includes:
Protest
Meeting with elected official
Participatory Action Research
Community building and cultural events
Leadership development and political education training with a popular education lens and framework
Member-led committee meetings
