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E-Newsletter

Help United Way of Greater Toledo * Building a toolkit to implement a recurring e-newsletter * A strategy on how to create and distribute its e-newsletter
United Way of Greater Toledo
Toledo, OH, USA
United Way of Greater Toledo
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United Way of Greater Toledo
Toledo, OH, USA

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Education
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Communications Digital marketing

Posted August 3rd

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E-Newsletter

Project details

What we need
  • Creation of an E-Newsletter from scratch, or an overhaul of an existing one
  • Training on how to input content into a template
Additional details

Currently we plug in content to an old newsletter template in Dreamweaver and send the newsletter through our donor database, Andar.

What we have in place
  • We currently have a marketing manager that leads all newletter distributions, which should make it easy for you to get started. We also have an existing template for all programs but would like a new look with different versions, and the ability to provide any other information you need.
How this will help
This project will save us $2,397 , allowing us to provide 1500 books to children in Lucas County.

Our eNewsletters go out to thousands of United Way and community supporters and we want our template to be attractive and inspire people to make change in the community. We need a fresh look that attracts individuals to open them.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager distributes key information to Professional, including purpose of the E-Newsletter, target audience, and existing E-Newsletter distribution practices (if applicable)
  • Volunteer Manager distributes all relevant materials such as logo, images, organizational history, brand messaging, and visual brand identity
1
Milestone 1: Analysis and Recommendations
  • Professional provides initial suggestions, including a suggested e-newsletter format and web-host (e.g., Mailchimp, Campaign Monitor)
  • Volunteer Manager provides feedback and shares content for the newsletter including photos, hyperlinks, and/or articles
  • Professional and Volunteer Manager discuss timeline for creation and align expectations
2
Milestone 2: Draft E-Newsletter
  • Professional delivers first draft
  • Volunteer Manager provides feedback, which is incorporated
3
Milestone 3: Wrap-up and Learning
  • Professional delivers final draft
  • Professional trains selected staff member on how to use the template for future newsletters
  • Professional and Volunteer Manager determine frequency of newsletters based on existing best practices, bandwidth and ability to source new content
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About the org

United Way of Greater Toledo
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Causes
Education Community & economic development Health & nutrition
Posted by
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Colette Y.

Digital marketing and PR

Our mission

To unite the caring power of people to improve lives.

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