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Logo Design & Visual Brand Identity

Help Legal Action Center elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Legal Action Center
New York, NY, USA
Legal Action Center
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Legal Action Center
New York, NY, USA

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Cause
Justice & legal services
Skills
Graphic design

Posted August 3rd

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Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
What we have in place
  • The Legal Action Center is currently undergoing a branding revitalization. We just recently redesigned our website, but our current logo is decades old. We’d like to embark on a logo redesign as another step in this process. LAC has been around for four decades and we have a strong sense of our identity and mission, but we’re now looking for someone to help us articulate this identity in a new, contemporary way.
How this will help
This project will save us $4,817 , allowing us to provide free legal advice to about 20 clients with histories of criminal records, addiction and HIV/AIDS.

LAC is a small, 40 year old nonprofit with an esteemed history of legal work and an outsized impact. We’ve helped hundreds of thousands of people with histories of criminal records, addiction and HIV/AIDS through our policy advocacy and direct services. This logo redesign is meant to enhance our visual brand identity, which we believe will help us to better communicate who we are as an organization. The visual expression of LAC’s story will help us to appeal to grantmakers, donors, policymakers, clients – all our stakeholders – so that we can further our mission in our next 40 years.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Legal Action Center
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Causes
Justice & legal services Civil rights Health & nutrition
Posted by
Brent Y
Brent Y.

Manager of Grants and Info Systems

Our mission

The Legal Action Center is the only non-profit law and policy organization in the U.S. whose sole mission is to fight discrimination against people with histories of addiction, HIV/AIDS, or criminal records, and to advocate for sound public policies in these areas. LAC is committed to helping people reclaim their lives, maintain their dignity, and participate fully in society as productive, responsible citizens.

What we do

Since our founding in 1973, the Legal Action Center has employed a multifaceted approach that includes legal services, litigation, policy advocacy, coalition-building, and education to guard the civil rights and civil liberties of our constituents - and to dismantle the discriminatory barriers that systematically deny them these rights and liberties.

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