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Brand Messaging

Help Callisto * Creating a consistent and compelling brand * Expert advice on how to manage your brand
Callisto
San Francisco, CA, USA
Callisto
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Callisto
San Francisco, CA, USA

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Cause
Violence prevention
Skills
Marketing Writing

Posted July 3rd

Brand Messaging

Project details

What we need
  • Document that articulates in a consistent voice key messages about the Organization’s identity, constituents, mission, and vision
  • Creation of taglines and talking points to help the Organization communicate clearly and concisely
  • Recommendations on tailoring messaging for common communication channels (e.g., website copy, printed marketing collateral, pitching verbally)
What we have in place
  • We already have a document showing the evolution of our mission and vision statements over time, along with brand pillars from a couple years ago.
How this will help
This project will save us $3,600 , allowing us to provide over 1000 Americans with the sexual health information and tools they need.

The success of our organization depends on being able to clearly convey what we do and why. Without your help, we cannot communicate our mission and vision to potential supporters. Your skills will empower us to attract new donors, partners, and volunteers.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current marketing materials such as mission and vision statement, annual report, and promotional materials
  • Volunteer Manager sends links to website and social media pages
1
Milestone 1: Information Gathering
  • Professional leads a brand exploration process in order to fully understand the Organization’s mission, vision, target audiences, competitors, brand differentiators, and brand objectives
  • Professional researches competitive landscape and public perception of Organization
2
Milestone 2: First Draft
  • Professional drafts proposed messaging and multiple tagline options
  • Volunteer Manager provides feedback, which Professional incorporates
3
Milestone 3: Final Draft
  • Professional delivers final Brand Messaging document
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About the org

Callisto
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Causes
Violence prevention Gender equity & justice Justice & legal services
Posted by
Jess L
Jess L.

Founder

Our mission

We create technology to combat sexual assault, support survivors, and advance justice.

What we do

Callisto is an online sexual assault documentation and reporting system. Currently being implemented in colleges, Callisto helps survivors create an electronic record of what happened and gives them the option to store it securely, report to campus authorities, or wait to report until another student reports the same perpetrator.

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