Donor Recruitment Plan
Maji Safi Group
Donor Recruitment Plan
Project details
What we need
- Analysis of the organization’s current donor base
- Assessment of an organization’s target demographics, existing marketing materials and fundraising objectives
- Recommendations for an appropriate course of action to recruit donors, including identification of new resources and most appropriate marketing methods
What we have in place
- We can provide:
2015 fundraising plan;
list of 2014 donors (w/information about donation size, geographic area, connection to Maji Safi Group);
2013 and 2014 annual reports;
2015 budget for US side of Maji Safi Group;
2015 budget for in-country operations in Tanzania;
vision statement;
mission statement;
information about our social media presence (website, recent website audit, blog, Facebook page with 723 likes, Twitter account with 329 followers, LinkedIn account with 41 followers, an e-newsletter with 575 MailChimp contacts, SEO statistics/analytics reports);
a grant template for each of our in-country programs;
previous grant applications;
input on any other information needed.
How this will help
This project will save us $8,000 , allowing us to employ five Community Health Workers for a year and provide health screenings and treatment for 1500 program participants, while also collecting crucial data on the effectiveness of our program.
Increased and reliable funding is critical for Maji Safi Group’s further success and growth. Until now, we have relied on privately donated seed money, individual donations, and grassroots fundraising activities. Your skills will empower our young nonprofit to develop a donor recruitment and fundraising plan based on research and marketing methods. We are looking to expand and diversify our donor base and funding both geographically and in terms of types of fundraising. Maji Safi Group can access the philanthropic community from many angles: Water, Sanitation and Hygiene (WASH), rural community development, health education, and the empowerment of women and youth.
Project plan
Posted by
Erna M.
Board Member
Our mission
Maji Safi Group’s mission is to promote health and disease prevention in underserved and impoverished areas through holistic community empowerment and by working predominantly with local women and youth.
What we do
Maji Safi Group (MSG), “Clean Water Group” in Swahili, started in 2012 as a project in Shirati, Tanzania, with the vision that the rate of preventable diseases can be reduced in rural communities if women, youth, and vulnerable groups are empowered to be change makers of their community’s public health. To reach this goal, MSG promotes proper water, sanitation, and hygiene (WASH) behavioral practices and provides healthy lifestyle education. In January 2014, MSG became a 501(c)3 nonprofit corporation.
Since Maji Safi Group (MSG) was founded, the 14 locally hired and trained Community Health Workers have become WASH ambassadors in the community, 9 programs have been holistically developed through participatory methods and implemented. These programs teach important behavioral changes such as personal hygiene and health, washing hands, water treatment, and alternatives to open defecation. MSG has reached a wide range of community participants in the Rorya district of Tanzania. Program data from the first two years of operation indicates that MSG has reached over 60,000 community members from 107 villages and sub-villages in the Rorya District who have been taught lessons on disease prevention, WASH and health promotion.
