Logo Design & Visual Brand Identity
Logo Design & Visual Brand Identity
Project details
What we need
- Consultation regarding the Organization's current branding and desired branding objectives
- Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
- High-resolution logo delivered electronically (in formats for digital and print use)
Additional details
- Typography work on our recently updated logo (we do not need a new logo design)
- Themed logo variations (Art, Community & Environment themes)
What we have in place
- We are in a great position to develop our Visual Brand Identity.
We have a new logo (we do not need much Logo Design), a completed Catchafire Brand Messaging project, and a new website in progress.
We need someone who knows typography to tweak and finish our updated logo. Someone who can bring in consistent style rules for our letterhead, email signature, etc.
We are also interested in exploring different renderings of our logo that reflect key parts of PLACE's mission (art, community & environment). As reference, we have a Facebook page and Twitter feed, and some visual branding precedents.
How this will help
This project will save us $5,422 , allowing us to provide organic fruits and vegetables for 10 low-income families for an entire year from our St. Louis Park community’s greenhouse.
At PLACE (Projects Linking Art, Community & Environment), we work with the local community to understand their vision and build sustainable, mixed-income, mixed-use, transit-oriented, live/work communities. This means we need a strong and consistent Visual Brand Identity that carries throughout all of our digital and paper materials we share with city leaders, professional partners, and the public.
How do we portray "PLACE" through our font, color schemes and graphic elements? What set of style rules can we apply to our different materials (emails, letterheads, business cards, etc.)?
Project plan
Our mission
To create places that foster a sustainable, just and inspiring world.
What we do
PLACE's Vision:
We transform communities by building visionary places for people to live and work.
Our vision is that every community will be:
- Powered by clean, renewable energy
- Inspired by artists and imagination
- Created in collaboration with thousands
- Open and affordable to everyone
- A transformational place where people can flourish
The PLACE team has completed 25 major live / work mixed-income projects in 26 years.
WAV, a visionary case study:
Our WAV community in Ventura, CA, designed by Adele Santos (Dean of the School of Architecture and Planning at MIT and minimal-funding architecture specialist), brings together the elements needed for a comprehensive, healthy and visionary community. WAV is LEED certified and generates more electricity than needed on a sunny day.
Shaped by 142 public community meetings and thousands of Ventura residents, WAV is home for painters, musicians, photographers, designers, dance, and many other creative minds. Prior to WAV, these residents ranged from homelessness, families earning low incomes, and higher income families.
152 persons from all across the income spectrum have homes, a free theater-gallery for residents and neighbors, outdoor amphitheater, electric powered car sharing, affordable health care, as well as job and health services. Incorporating attractive design with neighborhood retail and commercial space, WAV blossomed into a cultural attraction with 20,000 visitors in its first year. A feat compounded by the complete absence of a marketing budget.
We continue to build sustainable and rejuvenating communities for the environment, their residents, their cities, and our world. PLACE's mission-driven vision and endeavors forge a unique local dream for each specific city within each special project. Let us show you what we can accomplish together.
Testimonials
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