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Storytelling

A compelling story is vital to almost every successful communication product. Well-told short stories enable an organization to get messages across to the public and supporters in an engaging and accessible manner. Organizations use storytelling in annual reports, grant proposals, newsletters, web copy and any marketing collateral to strategically communicate their values and effectiveness, as well as reinforce emotional connections with clients, communities, board members, and donors.

The process

Deliverables

Project steps

Prerequisites

Estimated Time

20-30 hours

Over 2 months
  • A written short story (or an agreed-upon number of stories) delivered in electronic format that convey the purpose of the story and incorporate the organization’s brand and core messages.
  • A written follow-up story (or an agreed-upon number of follow-up stories) about the progress of the story character(s), if applicable.
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