I have made it my priority to work with organizations and non-profits whose goals are lofty and whose hearts are large as this is what makes me happy.

Awarded a special assignment by the Senior Vice President of Marketing, I art directed a complete graphic redesign of Raley's private brands packaging. Working with the executive team, outside agencies and an internal private brands team, we developed a distinct visual and got product to shelf ahead of schedule. Generating more customer interest, private brands sales are up 1% over last year despite a reduction in SKUs.
Oversight of Raley's redesigned logo to comply with brand standards for internal and external messaging.
Redesign of store-wide point-of-sale signage for visual and operational simplicity.