Founder + Executive Director of The Simple Good Priya Shah is triggering social consciousness to challenge barriers and empower communities from the inside out. As a Chicago creative and entrepreneur, she has built a network of artists and collaborators dedicated to igniting social awareness and change through art and imagination. Shah began volunteering in developing countries at a young age, which inspired her to fill the gap between business and the social sector. She went on to earn degrees in both Accounting & Finance from the University of Illinois in Urbana-Champaign, using her studies as an opportunity to deepen her understanding of diverse cultures and perspectives through international travel. After graduating she went on to work at Big Four Accounting firm, Ernst & Young, and finally Groupon, leading strategic planning in Operations. Shah's passion for art and travel has fueled her purpose to help better communities in Chicago and around the world. Through her experience, Shah has developed a unique perspective on humanity and believes it is her responsibility to engage communities in need. Her purpose took shape when she founded The Simple Good, a non-profit with the mission to connect the meaning of good from around the world, empowering at-risk youth to become positive activists through art and discussion.