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Kara B.

Total impact
Ready to Volunteer

Professional Experience

Founder & CEO, Craveity Marketing

April, 2015 - Current

I founded Craveity in early 2015. Craveity works primarily with small businesses and non-profits who believe in changing our food system for the better. By creating and using effective marketing strategies, we help these businesses share their mission, grow their audience and make a greater impact to their communities.

Senior Web Strategist / Senior Project Manager & Team Lead, 10up

January, 2014 - February, 2015

  • Manage a team of approximately 10+ designers, web engineers and project managers, focusing on training, skills development and professional development
  • Lead the account growth of 15+ client accounts ranging in size from single individuals to large national brands
  • Handle day-to-day project management of web projects including project strategy, planning and budget management
  • Make websites like nobody's business
President, Ad 2 Milwaukee

June, 2013 - August, 2014

Ad 2 Milwaukee is a member organization of National Ad 2, a division of the American Advertising Federation (AAF). Ad 2 Milwaukee consists of members aged 32 years or younger, either employed or interested in advertising and its related fields.

  • Planned and lead the organization's strategic direction
  • Managed a team of approximately 10 board members and committee chairs
  • Coordinated regular events ranging from speaker events to informal happy hours
  • Oversaw outgoing communication including regular email newsletter and social media postings
  • Completed a rebranding including an updated logo, website and business materials including business cards and letterhead
Program & Education Committee Co-Chair, Ad 2 Milwaukee

July, 2012 - June, 2013

Client Services Manager, FIS (Fidelity National Information Services)

June, 2011 - January, 2014

FIS™ is the world’s largest provider of banking and payments technology. FIS is the leader in financial technology, having been named the No. 1 overall financial technology provider in the annual FinTech 100 rankings. FIS has been named by Forbes Magazine as one of the most innovative companies in the world through Forbes’ annual “World’s 100 Most Innovative Companies” list.

  • Manage day-to-day account-level activities for some of FIS' largest clients
  • Coordinated with internal and client teams to facilitate positive interactions between FIS and our clients
  • Created, reviewed and tracked new business contracts
Account Executive, Buena Vida Coffee

February, 2011 - June, 2011

Buena Vida Coffee is a not-for-profit company that believes in sharing the "good life." Buena Vida Coffee is focused on making a difference in the life of a child: For every bag of coffee purchased, Buena Vida Coffee provides one meal to one child at the Sociedad Amigos de los Niños orphanage in Honduras.

  • Coordinated the company's rebranding effort from "Sister Maria Rosa Coffee Company" to the "Good Life" brand used today
  • Served as a central point of organization for the creative development team
  • Created a project schedule for launching a newly developed brand
  • Conducted primary and secondary research, including focus groups and surveys
  • Applied data and information to make informed marketing decisions and strategic recommendations
Online & Social Media Marketing Intern, Laughlin Constable

March, 2010 - November, 2010

  • Developed social media strategies, recommendations and content for national clients
  • Constructed online media plans for seasonal campaigns
  • Monitored brand sentiment on social media channels
  • Clients included: Medela, Wisconsin Department of Tourism, McDonald’s, Yes Vodka, Seven Daughters