Amy Moritz, M.Ed., is the Director of Marketing and Communications for the School Culture and Climate Initiative. She has had a non-traditional career which has spanned two fields: education and marketing.
She began her career as a school counselor and in subsequent years, shifted from providing support directly to students to indirect support by way of assisting and building capacity in educators. Halfway through her education career, Amy made a significant change and pursued other interests in marketing, management and new product development. While this new field proved to be fascinating, she found that unless the final product or service improved the lives of others, it was not as fulfilling as it could be. She returned to the field of education bringing with her expertise on effective messaging, marketing strategy and branding.
Amy's education career with its ten-year detour in marketing makes her a valuable team member focused on helping the School Culture and Climate Initiative expand to reach more schools and positively impact students' experiences in those schools.