Profile Picture

Jennifer P.

Volunteer
Philadelphia, PA, USA
Total impact
$10948
Status
Ready to Volunteer

Biography

Experienced, resourceful, and accountable professional with a proven record of leading and collaborating with staff, internal departments, agencies, and stakeholders to achieve goals through the creation and execution of targeted, strategic, metric-driven, multi-channel marketing campaigns and programs.

Integrated Marketing | Strategy

Email: jporter814@gmail.com

Adaptable and solutions-oriented, drawing on diverse marketing and media experience with large corporations, agencies, and non-profit organizations across numerous industries- entertainment, tourism, wine, sports, and luxury goods.

A visionary with a balanced analytical and creative approach. Excels at planning for the future while concentrating on the needs of today, welcoming a challenge and the value of hard work. Curiosity about the latest trends expands knowledge and skill set, resulting in continuous innovation and improvement.

CORE COMPETENCIES
* Integrated Marketing
* Strategy
* Branding
* Media
* Advertising
* Digital
* Website
* Content
* Social Media
* Events
* Project Management
* Analytics/Reporting
* Research
* Budgeting
* Leadership
* Member/Partner Relations
* Resourceful
* Curious

ACCOMPLISHMENTS
* Raised the profile of Paso Robles Wine Country through paid, owned, and earned media programs, including being named 2013 Wine Enthusiast Wine Region of the Year and 2016 Sunset Magazine Best Wine Country Town.

* Developed innovative marketing programs and product integration for brands in motion pictures and television, including Spider-Man, Bond, and The Colbert Report, authoring a custom product integration valuation model.

* Successfully launched and produced 30+ annual consumer and member events for 50 - 3,000 people, with 93%+ rating as very well organized.

* Extensive multi-channel media experience, winning a Cannes Media Lion for Best Use of Sponsorship.

Please contact me at jporter814@gmail.com with any marketing, strategy, and media opportunities.

Skills

  • Branding
  • Digital Marketing
  • Event Planning
  • Executive Leadership
  • Marketing
  • Project Management

Causes

  • Arts & Culture
  • Civil Rights
  • Community & Economic Development
  • Environment
  • International Affairs
  • Justice & Legal Services
  • Philanthropy & Capacity Building
  • Violence Prevention
  • Women's Issues