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Gary V.

Fort Myers, FL, USA
Total impact
Ready to Volunteer

Professional Experience

Volunteer, Non-profit Organizations

June, 2019 - Current

Volunteer assignments that capitalize on one or more of the following skills - marketing, communications, business and strategy development, research, adult education, employee training, event planning and/or project management.

Independent Business Consultant, Gary Vastola, LLC

July, 2017 - May, 2019

Consultant to Fortune 1000 as well as Small & Medium Size Businesses focused on strategy development, process-re-engineering and project management.

Chief Marketing Officer, The National Alliance of Research Associates Programs (NARAP)

June, 2016 - July, 2017

Developed the organization's marketing and communications strategy and managed the team responsible for implementing public relations, advertising, and marketing campaigns. I also provided the marketing leadership in developing joint ventures and partnerships.

Elected Secretary, NARAP Board of Directors in September 2016.

Director Communications and Market Intelligence, Xerox Corporation

April, 2014 - March, 2016

Conducted extensive market research on the digital transformation of industries, departments, and business processes with specific focus on paper reduction and workflow automation.

Administered VOC (Voice of the Customer) surveys, conducted Client Advisory Council surveys and interviews and performed in-depth analysis to garner customer insight in support of strategy development.

Developed and deployed senior management communications utilizing social media, video, webinars, web sites, email, and content management system communication channels.

Designed and managed the content on employee web sites to accelerate revenue growth through information sharing and enhanced learning.

Collaborated on the development of training roadmaps focused on employee talent development with an emphasis on improving industry, business, and workflow automation knowledge.

Associate Professor of Marketing, Post University

September, 2012 - December, 2015

Taught Business-to-Business Marketing, Principles of Marketing and International Marketing online undergraduate courses.

Developed Business-to-Business Marketing course.

Member Marketing Board of Advisors within the Malcolm Baldrige School of Business.

Vice President Marketing & Communications, Xerox Managed Print Services

March, 2009 - February, 2014

Developed and implemented global marketing strategies to grow multi-billion-dollar managed print and document services business.

Consulted with business leaders on market research, competitive intelligence, and customer insight to develop new service offerings and provide client-centric messaging and marketing materials.

Managed cross-organizational marketing team responsible for document services content on global web sites across 160 countries in 17 languages.

Implemented analyst relations programs and led the pursuit of analyst recognition that resulted in the company being named an industry leader in Managed Print Services from 2009 to 2014.

Facilitated the Corporate Focus Executive Program working closely with executive management to develop and grow business relationships with the company's top 100 accounts.

Vice President, Talent Development, Xerox Global Services

October, 2006 - February, 2009

Secured and managed multi-million-dollar employee talent development budget.

Created job profiles, competency database, skills assessment tools, personalized learning and development plans, and talent development portal to increase the knowledge and skills of 15,000 business services professionals worldwide.

Established Global Services Academy and communities of practice to foster corporate-wide continuous learning culture.

Worked closely with HR operations in the United States, Canada, Europe, and Developing Markets to establish talent development as a company strategic differentiator.

Utilized classroom, virtual classroom, e-Learning and social media technologies to enhance and improve learning retention.

MEd., Jones International University (MEd)

January, 2004 - January, 2006

Vice President, Marketing & Communications, Xerox Developing Markets Operations

January, 2001 - September, 2006

Developed and implemented a marketing communications strategy to expand Xerox technology and services footprint across the nine Xerox Developing Markets regions in Latin America, Mexico, Brazil, Eastern Europe, Israel, the Middle East, India, Russia, and Africa.

Drove demand to diverse multi-cultural geographies through print, Internet, and point-of-sale marketing.

Worked with country General Managers to grow business by $400M over five-years.

Championed "Make New Money" -- an entrepreneurial program that generated $100M in new revenues from sources previously untapped by Xerox.

Improved communications, sales productivity, and the skills of direct sales and channel partners by implementing a network of in-language Internet portals.

Earned Lean Six Sigma Green Belt certification by streamlining senior management governance process.

Director, Global Marketing Programs, Xerox Corporate Marketing

March, 1997 - December, 2000

Implemented strategy to elevate the Xerox brand from a copier to a business services and technology company in North America, Europe, Developing Markets and Asia-Pacific regions.

Developed and deployed corporate marketing messaging to enhance brand awareness through multi-media channels to clients, analysts, consultants, investors, and employees worldwide.

Planned and implemented company participation in major trade shows, including COMDEX, IPEX, and DRUPA over three-year period.

Led the design and implementation of the Xerox Corporate Showroom on Park Avenue in NYC.

Director, Strategic Alliances, Xerox Corporate Alliance Organization

March, 1995 - February, 1997

Built strategic alliances with IBM and Digital Equipment Corporation (DEC) including Sales, Marketing, Research & Development (R&D) and Service Delivery.

Coordinated annual summits and facilitated ongoing contact between Xerox and Strategic Alliance executive management.

Co-chaired Global Alliance Council to expand Xerox Strategic Alliance Program worldwide.

Developed and deployed global processes, tools, and playbook to engage and manage alliances.

Manager, Third Party Alliance Program, Xerox Production Publishing Business Unit

February, 1990 - February, 1995

Established and managed the Third Party Alliance program for the company's production publishing business.

Created Independent Software Vendor (ISV) Program to train and certify desktop software companies to print on Xerox Production Publishing Systems.

Instrumental in the global launch of the Xerox DocuTech Network Publishing System helping to grow the business by $3.0B in 4 years.

Planned and implemented trade shows and events from 1990 through 1994.

Director, Insurance Industry Field Operations, IBM Corporation

January, 1987 - February, 1990

Managed insurance industry field operations and a $2.0M marketing budget.

Developed and deployed insurance industry messaging, marketing materials, and programs.

Designed and managed the company's insurance industry briefing center with responsibility for customer executive briefings, events, industry marketing programs, and field training.

Managed the company's annual insurance industry customer conferences with over 4,000 customer attendees. Events included executive presentations, product demonstrations, client hospitality, and networking.

Helped to grow the company's multi-billion dollar insurance industry business by 5% in two-years.

Manager, System Engineering Specialist Unit, IBM Corporation

January, 1983 - December, 1986

Managed system engineering specialists team responsible for the planning and implementation of complex network and data base solutions for financial services customers.

Built customer relationships with major financial service customers.

Worked closely with C-level client executives at Prudential Securities, the New York Stock Exchange, Merrill Lynch, Continental Insurance, and Home Insurance providing solutions to help achieve customer business goals.

Optimized network availability and response time during the emergence of online stock trading.

System Engineer, IBM Corporation

April, 1977 - December, 1982

Planned and implemented distributed processing systems, networks, and database solutions in support of insurance industry customers.

Developed reputation as a top network trouble-shooter across NY region.

Recognized with numerous awards during my six-years as a system engineer.

Program Developer, IBM Corporation

July, 1974 - March, 1977

Worked in IBM Research Center as a member of the Research & Development (R&D) team responsible for launching distributed processing systems.

Designed relational data base systems.

Trained in project management and advanced computing.

BS, St. John's University

January, 1970 - January, 1974