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Allison H.

Charlestown, MA, USA
Total impact
Ready to Volunteer

Professional Experience

Marketing Manager, Purple Carrot

January, 2018 - Current

Responsible for all paid customer acquisition. Work closely with the Head of Marketing to develop overarching acquisition strategy. Manage a team responsible for execution across highly-targeted channels, including, but not limited to: SEM, paid social, affiliate, direct mail, influencers, and referral program. Perform consistent in-depth analyses of paid campaigns and organic marketing efforts to deliver data-driven results and recommendations.

Marketing Operations Coordinator, Purple Carrot

March, 2017 - December, 2017

Responsible for the execution and analysis of highly-targeted paid marketing campaigns, including leading the launch of the Influencer program. Also assisted with organic marketing efforts, including automated email management and customer analytics.

Marketing Operations Specialist, Openbay

January, 2016 - February, 2017

Openbay offers consumers a simpler way to care for their vehicles by allowing them to compare, book, and pay for auto repair online/via mobile app.

I'm responsible for multi-channel marketing efforts to grow both sides of the marketplace (consumer and auto repair provider). More specifically:

  • Responsible for development, organization, and performance optimization of highly targeted SEM, display, and paid social campaigns.
  • Manage inbound marketing strategy (SEO, social).
  • Analyze detailed web/mobile traffic trends, and conversion funnel performance, by channel.
  • Assist in developing segmentation and communication strategy for all consumer and provider-facing email campaigns and newsletters.
  • Administer and track direct mail and flyer distribution campaigns.
Customer Manager, Openbay

November, 2014 - January, 2016

  • Consistently garnered highest service customer conversion rates through strategic communication with both sides of the marketplace.
  • Continuously reviewed user feedback to improve overall customer experience.
  • Developed and educated auto repair partners to optimize performance on the platform.
  • Responsible for training new employees in both customer management and partner development roles.
Sales Communications Co-op, Johnson & Johnson

January, 2014 - August, 2014

• Improved sales efficiency by training and administration of J&J’s first-ever cloud-based system.
• Partnered with sales strategy, marketing and external partners to manage image updates and anticipate in-ventory flow of all products for sales reps and customer-facing teams.
• Facilitated disposal of over 78,000 inventoried products; sent 40% to 25 charitable organizations.
• Prepared compelling, dynamic survey data for Directors’ presentation at National Sales Meeting.
• Facilitated communications and supported 700-person sales team across four core global business units.

Junior Auditor, Hurley, O'Neill & Company

July, 2012 - December, 2012

  • Participated in government-agency audits, performing analytical and substantive tests.
  • Tested and communicated results on program-specific compliance requirements.
  • Completed special projects to improve the audit department's efficiency and effectiveness.
Bachelor of Science (BS), Northeastern University

January, 2010 - January, 2015