I spent most of his adult life working as the VP of Marketing for his family's business, the iconic San Francisco artists' supply company Flax art & design. After a couple decades, I chose a different path, and worked with cutting edge environmental experts to create a retailer Sustainable Ratings system, working with some of the largest retailers in America including GAP, Patagonia, Levis, National Geographic, Crate and Barrel among many others. I've consulted and participated in advisory boards for large companies including TOMS shoes, Brooks Running, Alternative Apparel, Abacus Direct and DoubleClick.

The spark for came during my time producing a feature length documentary film about legendary rock climber Tom Frost (film due out in late 2019!).
I coach high school tennis and spends as much of my free time with my wife hiking the hills and beaches of Northern California. And I'm the proud father of two college aged children.