October, 2014 - December, 2015
To significantly expand the company's footprint in the higher education market, I created and implemented marketing strategies for the company’s B2B SaaS product portfolio, which are designed for universities and colleges. To facilitate the entire customer journey and accelerate user adoption, I developed programs, processes, and tools spanning the entire funnel.
July, 2010 - July, 2013
As an international development nonprofit sought to launch new revenue streams, I came on board to develop and implement an integrated MarComm strategy designed to effectively engage users with the organization’s new freemium offerings, to significantly expand the organization’s digital presence, to increase its thought leadership, and to gain actionable user insight to inform product development.
June, 2006 - June, 2010
Working in a dynamic, startup environment, I was in charge of aggressively growing digital audiences and developing brand strategies for an ever-expanding B2B publication portfolio spanning several vertical markets, including life sciences, healthcare, and telecommunications. As annual profits and audiences continued to grow, continuous testing and experimentation became ingrained in our company culture.
January, 1999 - January, 2003
Major in Marketing and Accounting with Concentration in Entertainment, Media & Technology