June, 2014 - Current
Since 1996. Develop Marketing and Communication Strategies for small businesses and non-profits. Message track development, audience and competitive analysis, media design and production. With an eye towards clear messaging, excellent usability, and brand-consistent design, I create digital and print media from the message track through multi-channel delivery. I train many clients in how to manage their brand, marketing materials, and collateral in-house, using streamlined workflow. Logo design, visual brand identity, collateral design, web experience design, interactive UI development, HTML, PHP, CSS, SASS. Basically, using the right tools to tell a story in a compelling way.
April, 2008 - December, 2013
ExpressWell for the iPhone is a tool to help people manage their critical personal health information. Co-developed iPhone app, user experience, visual branding and message tracks.
February, 2004 - June, 2010
Executive duties as Board President. Developed message tracks, visual brand before museum opened and through its first years. Developed Capital Campaign messaging and materials. Director of Brand and Marketing for the museum for 6-year tenure.
January, 1999 - January, 2000
Developed strategies and accompanying materials for Interactive Content sales team; designed client projects around stated business objectives. Creative Directed multiple interactive projects for web and print.
January, 1999 - January, 2000
Worked with Human Code (then acquired by Sapient) to develop strategies to market Rich Media, including client-side games and business applications. Trained in-house development team in business development strategies, market research, and message track development.
January, 1991 - January, 1992
Japanese Language and Studio Arts
January, 1989 - January, 1993
Studio Art
January, 1985 - January, 1989