Profile Picture

Staishy S.

marketing and brand strategist
Seattle, WA, USA
Total impact
$3992
Status
Ready to Volunteer

Professional Experience

Director, marketing and communication at UW Law; member of the UW brand strategy team, University of Washington

May, 2018 - Current

My team and I advance the university's and UW Law's impact locally and globally by building the school's reputation, helping secure resources, attracting students and supporting community service efforts.

Certficate in Business Administration, University of Washington Michael G. Foster School of Business

September, 2016 - June, 2017

Online graduate certificate program exploring business strategy, marketing, leadership, business planning, accounting and finance.

Director, marketing and communications, UW School of Nursing

July, 2014 - May, 2018

I oversee the marketing, communications and branding needs for the UW School of Nursing. I am responsible for market analysis, establishing short- and long-range marketing and communication strategies and goals and raising the school's visibility among key target audiences.

I established the school's first marketing and communications strategy, which has resulted in unprecedented media coverage, growth in social media following and engagement, brand awareness and community support.

Marketing and brand manager, UW Medicine

October, 2006 - July, 2014

I helped redefine our organization’s master brand strategy, story, voice, as well creating and implementing the organization’s first comprehensive brand identity and guidelines.

I continue to be responsible for ensuring that the brand is executed correctly and consistently across our entire organization in all channels.

I am directly responsible for defining the marketing and communications strategy for a number of our organization’s key initiatives and entities. This work includes performing competitive analysis; writing value propositions and messaging; performing naming analysis; developing marketing strategy and tactics supporting business growth goals; overseeing visual identities; and measuring effectiveness of marketing initiatives.

My other duties include identifying, developing and implementing new brand tools for efficiency and brand compliance while reducing costs; and solving problems and/or refocusing projects that have stalled or veered from strategy.

Editor, Texas Scottish Rite Hospital for Children

April, 2005 - September, 2006

I wrote and edited news releases, media alerts, calendar listings, photo cutlines, backgrounders, publications geared to staff, volunteers, donors, supporters and other hospital literature or press materials as needed.

I generated content and assigned stories and graphic elements, including photos, for publications and making sure deadlines were met.

I cultivated story ideas to pitch to media.

I facilitated media coverage of hospital events, programs, treatments, clinics, volunteers, faculty and staff.

I supervised public relations interns, as well as staff and freelance photographers, graphic designers and photographers.

I maintained, organized and distributed hospital clips and broadcast stories.

I coordinated copy, art and design concepts for hospital advertising.

I developed hospital marketing plans.

I wrote award nominations for hospital volunteers and projects.

Public Information Officer/Senior Writer, UT Southwestern Medical Center at Dallas

January, 2003 - March, 2005

I wrote news releases and conducted media outreach related to medical research appearing in peer-reviewed journals, leading-edge technology, new clinical treatments and compelling patient stories.

I pitched story ideas and UT Southwestern experts to local and national media.

I facilitated other media interviews as needed. I wrote for the medical center’s newspaper and for the medical center's annual report and foundation magazine.

I produced video news releases.

Reporter, The Dallas Morning News

November, 1999 - January, 2003

Wrote for metro and suburban sections covering elections, schools, neighborhoods, obituaries, breaking news and general assignments

Bachelor of Arts-Journalism, The University of Texas at Arlington

September, 1996 - May, 2000

Served as a reporter and an editor for The Shorthorn, our student newspaper