Profile Picture

Melissa D.

Volunteer
Philadelphia, PA, USA
Total impact
$8817
Status
Ready to Volunteer

Professional Experience

Marketing Communications Strategist with Operations Expertise, Self

January, 2015 - Current

Marketing and editorial strategic direction-setting for purpose-driven organizations.

Recent wins::
Brand positioning for sustainable architecture firm.
Editorial overhaul for book published by Harper Collins.
Story dev and coaching for Gates Foundation storytelling event.
Communications strategy and execution for successful clinical trials.
Messaging overhaul for local tourism board & sustainability think-tank.
Communications strategy dev for social justice, literacy & refugee orgs.

Senior Integrated Global Marketing Manager / Senior Partner Marketing Manager , Dolby

January, 2010 - January, 2014

  • Led integrated marketing for Dolby Vision, serving as liaison between a dozen business lines to collect, distill and prioritize business objectives.
  • Spearheaded excellence in product positioning for new and legacy technologies, working with product management staff to integrate positioning into the development life-cycle.
  • Wrote content for web, video assets, press, scripts and customer stories.
  • Directed Dolby presence at large-scale trade-shows, including show strategy, booth design, technical product demos, live and video presentations, partner-marketing, budget, CRM and event logistics.
  • Conducted focus groups and A/B testing and data analysis to improve customer engagement.
  • Planned and tracked marketing spend, supervising incoming spend requests and outlays.
  • Launched new technologies, driving brand strategy, product positioning, story and messaging, copy decks, sales presentations, press materials, web presence, customer stories and expert white papers.
Content Manager, Brightidea

January, 2008 - January, 2009

  • Wrote and produced case studies, web content, marketing videos and social media posts.
  • Led paid and organic search engine marketing efforts including content schedule, keyword analysis, Google AdWords and advertising budget.
Director of Account Managment, Citizen Group

January, 2007 - January, 2008

  • Supervised high profile client campaigns, including a statewide campaign to boost enrollment at the University of California, an employee contest to reduce environmental impact at Walmart stores and a staff-wide internal communications campaign for McKesson Healthcare.
  • Conducted client interviews to garner insight and stories for creative campaigns.
  • Collaborated with creative team to author agency pitch decks for business winning RFPs.
Account Executive, Grey San Francisco

January, 2006 - January, 2007

  • Served as agency account manager for digital advertising campaigns across ten separate Adobe product lines. Led on-time, on-budget delivery for email, web landing pages and direct mail.
  • Tracked creative briefs, scope, deliverables, billable hours, POs and timelines.
  • Managed client reporting, including success measurement, analysis and visual data reporting.