April R.

Volunteer
Detroit, MI, USA
Total impact
$784
Status
Ready to volunteer

Professional experience

Marketing Strategist, Manning Mechanical

February, 2023 - Current

Marketing Strategist, Rocket Central

July, 2022 - Current

Creating and mapping omni-channel marketing campaigns utilizing email, push, sms and QR codes.

Partnering with Marketing, Data Intelligence, Product Strategy, and Technology to establish strategies, priorities and business requirements that improve revenue growth and competitive advantage.

Understanding external market and internal business goals to develop initiatives and provide the critical business analytics that will drive business results and help develop early-stage ideas.

Impacting growth initiatives and measuring the impact of success.

General understanding of Salesforce Marketing Cloud and Customer Data Platform (CDP).

Brand & Marketing Strategist, Branded By April

December, 2017 - Current

Contributes and influences the long-term vision and strategy for a product and/or solution based on a deep understanding of customer needs, market and user research, competitive landscape, and business goals and strategy.

Defines the metrics that capture the market and customer engagement opportunity.

Influence partners in delivering the right product experience in alignment with defined direction.

Determines the long-term market opportunities and breakthrough features. Establishes trusting relationships with stakeholders.

Develop insights from market research, competitive analyses, and market and industry trends to drive Microsoft's Go-to-Market strategies and create a differentiated value proposition that aligns with client goals.

Identifies key customer reasons to buy, retain, and grow, and creates customer messaging.
Drives the development and framework of messaging and positioning with stakeholders.

Master's degree, Southern New Hampshire University

January, 2022 - January, 2024

Product Marketing Alliance

- March, 2023

Associate Marketing Strategist, Amrock

February, 2021 - July, 2022

Works with marketing strategists to develop a marketing strategy that provides value in alignment with company objectives in partnership with business area leaders.

Contributes and influences the long-term vision and strategy for a product and/or solution based on a deep understanding of customer needs, market and user research, competitive landscape, and business goals and strategy.

Defines the metrics that capture the market and customer engagement opportunity.

Coordinates the implementation of integrated, cross-channel marketing plans to promote our products, increase brand awareness and deliver external and internal communications.

Develops an understanding of the market, multiple audiences, and their motivations.

Collaborates with the Project Management team to create accountable methods to deliver value to the business.

Collaborates with creative Copy and Design teams in the production of program assets; gives initial direction, approves, or seeks approval of corresponding marketing collateral.

Ensures compliance to the approved budget on marketing campaigns and initiatives.

Pulls marketing metric data and organize it to present an accurate story of the success of a project.

Develops initial observations of marketing campaign results and assists in compiling corresponding reporting and outcomes in a presentable format.

Assists in counseling business areas to make decisions to start, stop, or optimize strategies based on current and previous campaign results.

Digital Marketing Teaching Assistant, Trilogy Education

August, 2021 - June, 2022

Ensuring the Instructor stays on pace with digital marketing lesson plan.

Assisting students with questions regarding their digital marketing projects and assignments.

Grading and providing feedback to student on projects and assignments.

Providing empathy, support, and encouragement while engaging students.

Bachelor's degree,

January, 2012 - January, 2016

The pixel